Generation Y

Diamond Insight: Younger generations more interested in ethics and sustainability as the new status in luxury

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  New Research Highlights Generational Shift In Attitudes Towards Provenance Of Luxury Goods. New research published this week in De Beers Group‘s latest Diamond Insight ‘Flash’ Report highlights that consumer attitudes towards provenance are changing as younger generations value ethics and sustainability assurances beyond simply knowing where a product originated. This new research by De … Read more

Millennials: Redefining the Luxury Market

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  According to the World Economic Forum, “fifty percent of the world’s population is under the age of 30,” making Generation Y (also known as “Millennials”) the cohort for businesses to court if they want to maintain relevancy and increase profit in 2018 and beyond. Who are Millennials and How are They Changing the Luxury … Read more

Sustainable tourism, adventure tours, Indonesia and Silk Road: new trends at ITB Berlin

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Indonesia and the Silk Road to take center stage at travel show For five days in March, the biggest players in the travel industry are coming to ITB Berlin, the world’s leading travel trade show. With Indonesia as the official partner of the travel show, ITB Berlin will be opened by Chancellor Angela Merkel for … Read more

Luxury spending is increasingly becoming the domain of Generation Y

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A large portion of affluent Generation Y attains their wealth from their parents—but they may not be on track for it in the future, according to Digitas‘ study “Affluence in America: The Next Generation.” Affluent and Aspiring Children spend between two and four times their own income, due to access to their parents’ wealth.Many of … Read more