foundation

Clé de Peau Beauté luxury beauty brand relaunched with ambassador Felicity Jones

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The SHISEIDO Group’s prestigious brand Clé de Peau Beauté hosted a global press and influencer event on Wednesday, January 17th at Hotel Bel-Air in Los Angeles to announce their new Global Brand Face, Academy-Award nominated actress Felicity Jones and relaunch the high-end beauty brand with a new multi-channel global campaign.

 

Clé de Peau Beauté Celebrates Their SS18 Collection and A Radiant Day campaign
Clé de Peau Beauté Celebrates Their Spring Summer 2018 Collection and A Radiant Day campaign; images: shiseido group

Clé de Peau Beauté (meaning the The Key to Skin’s Beauty), helps to unlock the power of a woman’s radiance by harnessing makeup technologies and some of the most advanced skincare in the world from their proprietary Tokyo laboratories. Clé de Peau Beauté Spring Summer S18 product focus, debuted at the event, showcasing the brand’s expertise, includes Firming Serum Supreme (new), The Lipstick (new shades), Radiant Lip Gloss (new), The Foundation, Concealer and the re-energizing of La Crème – the brand’s iconic, high-performance radiance-enhancing cream.

According to Clé de Peau Beauté, Felicity Jones embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and uncompromising dedication to her craft is what makes her an aspirational personality; a woman who has made an impact on the world and those around her.

Clé de Peau Beauté transformed the Hotel Bel-Air into an expression of radiance and light to celebrate the announcement of Jones as the  new face and Spring/Summer 2018 campaign across digital, social and traditional media.

Clé de Peau Beauté Celebrates the Brand Relaunch with the debut of Global Face, Felicity Jones in Los Angeles

At every turn, guests, including Alana Hadid, Larsen Thompson, Marianna Hewitt and Dylana and Natalie Lim Suarez, discovered snap-able and shareable moments including a visually inspiring floral installation within the entry area on the Terrace, and a Ballroom photo experience that invited guests to step into the heart of Clé de Peau Beauté and “Unlock the Power of Your Radiance” – the brand’s new tagline.

Jones, joined by Yukari Suzuki, Chief Brand Officer, gave a champagne toast, followed by the global debut of the Clé de Peau Beauté Brand Essence video, filmed in Croatia. In addition, the guests experienced the reveal of the Spring/Summer 2018 campaign video, “A Radiant Day”, in which Jones creates a performance that underscores the brand’s new positioning as the leading Global Luxury Beauty brand.

“I am honored to be partnering with Clé de Peau Beauté on relaunching this brilliant luxury brand to the world”, said Jones. “There is such  personality and intelligence behind the brand and products. I cannot wait to see what the future brings to Clé de Peau Beauté.”

“With our relaunch event celebrating Felicity Jones in Los Angeles, we establish that a woman’s beauty is not only about her appearance, it is also about valuing her inner beauty, intelligence and who she is as a person,” said Suzuki.

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My cynical heart steeled for anticlimax. I didn’t expect to be desperate to rave about the collection

Le Teint Particulier Custom Made Makeup

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Lancôme is expanding its Innovative Custom Made Makeup Offering.

Le Teint Particulier Custom Made Makeup

Le Teint Particulier is Lancôme‘s most highly sophisticated and unique service in cosmetics, changing the way the world experiences foundation by offering the epitome of luxury and personal service: made- to-measure makeup. This month, Lancôme’s groundbreaking bespoke makeup experience is launching at nine new major markets across the United States.

Customers across California, Florida, Chicago, Washington and Virginia/Washington, D.C. can now experience Le Teint Particulier and its revolutionary technology used to detect individual skin tones. The proprietary system creates a one-of-a-kind match, delivering a highly-personalized, freshly blended foundation designed to emulate her unique complexion.

The one-on-one consultation begins as a Lancôme Beauty Advisor scans a client’s facial skin tone. The data is processed through a new, state-of-the-art algorithm that measures skin tone with pinpoint accuracy. From there, the formula is blended right at the counter and her Complexion ID is printed on the bottle for easy reference upon refill for the perfect, personalized foundation.

Le Teint Particulier Custom Made Makeup Lancome

To maintain color accuracy, the custom made machine is equipped with eight peristaltic heart pumps for an airtight blending and dispensing process. The technology is so innovative that it even allows for customized coverage: full, medium or sheer. Moreover, the formula provides up to 24-hour hydration and can be enhanced with an additional moisturizer on an individual basis.

The game-changing Le Teint Particulier formula is infused with micro-fill technology, the foundation feels weightless and contains high-impact pigments that glide on easily to flatter and hydrate all skin types. Shades are meticulously created to reflect cool, warm or neutral undertones and provide a flawless finish for the ideal texture, fluidity, coverage level with a natural finish that remains virtually undetectable. The long-wearing, breathable formula is oil-free, fragrance-free, safe for sensitive complexions and won’t clog pores, leaving skin with a translucent radiance and a smooth, truly flawless natural glow.

Le Teint Particulier Custom Made Makeup Lancome-

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Organic Revolution Worldwide Foundation

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