Exclusivity

Four implications of the shift in luxury consumer behaviours in emerging markets. The next decade of luxury

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The next 10 years in Wealth & Luxury. Where wealth is generated, spent and saved will shift. In the next 10 years, the way wealth is used by the newly wealthy will adapt and change in emerging markets. The rise in discernment among the world’s wealthy will not only affect the brands they buy, but … Read more

Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands

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Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more