Coco Chanel

Bijoux de Diamants. First 80 years of Chanel Haute Joaillerie

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1932: Chanel celebrates the 80th Anniversary of its first collection of high jewelry Chanel celebrates the 80th Anniversary of its first collection of High Jewelry created by Mademoiselle Chanel, “Bijoux de Diamants.” In 1932, at the request of the International Diamond Guild, Coco created “Bijoux de Diamants“, Chanel’s first collection of high jewelry. The diamonds were … Read more

The future of Luxury changed by digital media

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Luxury cannot be branded anymore if there is not a human being  mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more