Tag: Augmented Reality
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How to determine the financial value of a metaverse
Consumers are increasingly engaging on video chats and thinking to themselves if “it could have been much easier as a phone call”? Especially when that ideo call involved a few people that have no idea how to use a computer, let alone connect to a video. Add in new complications we’ve had to conquer…
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Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm
Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern…
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A wearable window to the world: Cognixion One Augmented Reality Headset Is Controled With Your Mind
Cognixion just unveiled the headset you can control with your mind. No more dangling wires. No more PC monitor blocking your view of the person you’re speaking with. No more leaving your voice and your control at home, or in the classroom; Cognixion ONE is a wearable window to the world, offering both speech and…
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The Convertible Snow Mantra: Angel Chen reimagines iconic Canada Goose styles
This collection represents the transition from winter in Canada to spring in China. Canada Goose launches its first-ever capsule collection, created in partnership with guest designer, Angel Chen. Over the years, Canada Goose, a lifestyle brand and a leading manufacturer of performance luxury apparel, have worked with some of the world’s best. This season,…
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Playhouse by Smartech – A first of its kind playground meets gaming shop
A first of its kind playground meets gaming shop, curated by Smartech, launched in the iconic Corner Shop at Selfridges. This December, Selfridges launched its first ever gaming destination, Playhouse by Smartech. Smartech took up residency in the Corner Shop of the Oxford Street store for a total of four weeks. Playhouse is…
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Unlike anything else in digital commerce, immersive experiences provide accessibility and tangibility. Report
The time to reimagine digital commerce is now: Consumers are ready for a revamped online shopping experience. Report. The recent impact of COVID-19 has drastically shifted consumer behavior, with shoppers now embracing new immersive technologies related to online shopping. Consumers want to shop online without sacrificing purchasing confidence. The new wave of digital…