Horology’s Cold Shower: The 2026 Wrist Dispatch

The Wrist Dispatch: Watches & Wonders 2026-LVMH-Richemont-The Independents-The Reckoning There is a peculiar ritual that plays out in April in Geneva at Watches & Wonders 2026. Men in navy blazers and women in silk scarves gather under the vaulted glass of Palexpo to collectively agree that mechanical watchmaking is, once again, having its greatest moment. … Read more

30 Big Luxury Stories Shaping 2026 – With A Raised Eyebrow And A Smile

Every decade, luxury declares itself “at a turning point,” pours another magnum of optimism, and quietly raises prices. But this time, something genuinely structural is happening. From creative-director musical chairs to bankrupt department stores and gold‑priced gold, the industry is being forced to answer a very awkward question: what exactly are we selling for all … Read more

Why LVMH is Moving Its Watches to Milan Just to Trap You After Men’s Fashion Week

Forget the runways—Milan is officially trading fabric for gears. From January 19th to 21st, 2026, the seventh edition of LVMH Watch Week will descend upon the Italian fashion capital. After wandering through Dubai, Singapore, and Miami, the luxury conglomerate has chosen Milan to align with the energy of Men’s Fashion Week. This isn’t just a … Read more

Soup Cans Not Included: The Most Artistic Way to Be Late for Dinner

In the high-stakes world of horological collecting, few names carry the subversive glamour of Andy Warhol. A man who famously viewed “business art” as the ultimate step after art itself, Warhol was a compulsive accumulator of the exquisite. Among his storied collection of over 300 timepieces, one stood out for its bold, architectural defiance: a … Read more

Why Chanel, Louis Vuitton, and Bentley are betting on Gakpo, Edebiri and A$AP Rocky

In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more

Luxury Adrift. Hardly. Why the Star Princess is the Most Fashionable Zip Code on the Ocean

The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses … Read more