Aston Martin Aramco’s latest move isn’t about aerodynamics or tire compounds—it’s about skincare. In a bold, unexpected, and undeniably luxurious partnership, the British Formula One team has teamed up with ELEMIS, a heavyweight in the premium beauty world, to become their first-ever Official Skincare Partner. Because, let’s be honest, even race car drivers need to … Read more
The St. Regis Downtown Dubai has always been synonymous with grandeur, but its latest unveiling—the Ginori Terrace—elevates luxury hospitality to an entirely new level. In a first-of-its-kind collaboration, the legendary Italian porcelain brand Ginori 1735 has transformed the hotel’s waterfront terrace into a sumptuous ode to la dolce vita, merging artistic heritage with a meticulously … Read more
There’s something inherently captivating about Giorgio Armani’s vision—his ability to merge elegance with simplicity, sophistication with ease. And now, he’s bringing that same finesse to Beijing with the launch of his first restaurant in China: Armani/Caffè Beijing, nestled within the exclusive China World Shopping Mall. The opening of this culinary haven marks another milestone in … Read more
In a world where the lines between home and travel continue to blur, Ferretti Yachts has made a bold statement with the launch of its latest masterpiece: the Ferretti Yachts 940. Touted as a “seagoing home,” this luxury vessel, unveiled last month at the Cattolica shipyard, promises a seamless fusion of elegance, comfort, and cutting-edge … Read more
The luxury resale market has been undergoing a seismic shift, and myGemma’s latest move—launching an ultra-streamlined consignment service—is proof that the game is evolving yet again. Known for its quick direct-selling model, myGemma has now entered the consignment space, promising sellers higher returns while handling the entire process from listing to logistics. But is this … Read more
The ski slopes have become just as much about high fashion as they are about high performance. Luxury brands are racing to create the ultimate fusion of technical skiwear and après-ski chic, but can they truly deliver on both? Enter Stella McCartney, a long-time sustainability champion, now carving fresh tracks with her newest skiwear collection … Read more