Millennials: Redefining the Luxury Market

  According to the World Economic Forum, “fifty percent of the world’s population is under the age of 30,” making Generation Y (also known as “Millennials”) the cohort for businesses to court if they want to maintain relevancy and increase profit in 2018 and beyond. Who are Millennials and How are They Changing the Luxury … Read more

The millennials donating 10% of their pay to save the world

Young high-earners can help the underprivileged with a clear conscience

Banjas and Banksy oust the gentlemen as millennials reinvent the private club

Once the sanctuary of the establishment, the latest generation of member hangouts cater for a new elite

Fendi enlists Lucian Freud’s ‘Big Sue’ to charm millennials

The artist’s muse was the surprising star of the Italian fashion house’s Milan menswear show thanks to her ‘mundane’ illustrations

Millionaire tells millennials: if you want a house, stop buying avocado toast

Australian real estate mogul Tim Gurner advised young people to solve their housing woes by putting their ‘$22 a pop’ toast toward a deposit instead

Meta T-shirts, backpacks and lols: Armani reinvented for millennials

In Milan, the legendary Italian fashion label mixed visual gags with a casual sartorial feeling in a conscious attempt to rebrand