Mercedes-Benz will use F1 to promote the AMG brand beginning in the 2012 season. Next year’s Mercedes-Benz F1 car will be called the “Mercedes AMG Petronas Formula 1 Team,” as opposed to the current “Mercedes GP Petronas Formula 1 Team.” “Our new team name fuses the proud traditions of AMG and the Mercedes-Benz Silver Arrows … Read more
Press Release F 125! Mercedes-Benz As a highlight marking 125 years of the automobile, Mercedes-Benz is presenting a visionary outlook on future technical developments in the luxury segment. The F 125!research vehicle anticipates future trends and prepares the way for implementation of an innovative premium concept for large, luxurious automobiles. In the F 125! Mercedes-Benz … Read more
The way is the goal: driving experience meeting the highest expectations High-grade vehicle concept on a modern, maritime theme With the Mercedes-Benz Viano Vision Pearl showcar, presented at this year’s International Motor Show (IAA) in September, Mercedes-Benz demonstrates what is possible in the van sector. A full leather interior in white/grey, wood floor, brushed aluminium … Read more
In the increasingly crowded luxury landscape of 2026, brands are no longer satisfied with simply occupying your dresser or your playlist—they want to colonize your entire sensory apparatus. The latest move comes from Diptyque, the Parisian arbiter of “stealth wealth” fragrances, which has partnered with the digital music tastemakers at COLORSxSTUDIOS and the Mercury Prize-winning … Read more
If the early 2020s were defined by a frantic, almost panicked sprint toward a silent, lithium-powered future, 2026 is officially the year of the “Pragmatic Pivot.” For the High-Net-Worth Individual, the novelty of the silent 0–60 dash has worn thin. We’ve realized that while an electric motor is a brilliant appliance, it’s a rather mediocre … Read more
The silhouette remains unmistakable—a monolithic tribute to utility that has paced the streets of Scottsdale for decades. Yet, the 2026 Mercedes-Benz G 580 with EQ Technology represents the most radical departure in the model’s storied history. It is no longer merely a vehicle defined by internal combustion; it has become a sophisticated instrument of electric … Read more