Search results for: “luxury customer”
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Who Owns a Flower? Louis Vuitton’s Monogram Fight Just Got Complicated
LV won its lawsuit. China’s museums just quietly won the argument. Nothing turns a courtroom win into a PR headache faster than a museum exhibit. That’s the position Louis Vuitton finds itself in after a Chinese court sided with the house in a trademark case — only for a state museum to promptly display artifacts…
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Porsche Meets Pixar: What Happens When a Sports Car Brand Starts Playing With Toys
There’s a version of brand strategy that makes complete sense on a spreadsheet and absolutely zero sense at a dinner party. Porsche teaming up with Disney and Pixar to build three custom 911s inspired by Woody, Buzz Lightyear, and Jessie from Toy Story is, emphatically, that version. And yet — somehow — it works. The…
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Christopher Kane Is The New Keeper of the Keys Unlocking a New Mulberry
The Great British Comeback Starts Here. Mulberry is back — and this time, it means business. With a chart-topping festive quarter, wholesale orders surging, and a bombshell creative appointment that has all of London talking, this storied Somerset house is rewriting its second act with extraordinary confidence. Kane & Able: How Christopher Kane Is Handing…
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The Pattern That Nearly Buried Burberry
How the world’s most recognizable check went from royal lining to fashion emergency — and lived to tell the tale. The secret hiding in the lining Picture this: it’s 1920s Britain. The Burberry check — that unmistakable beige, black, red, and white tartan — exists only as a hidden whisper inside coat linings. A quiet…
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How Zegna turned its founder’s intimate world into bottles of liquid memory
Zegna, the Italian luxury menswear house known for its exceptional fabrics and understated tailoring, has just launched its first major fragrance collection in years — and it is not what you might expect from a high-end menswear house. Memorie is a set of six eaux de parfum, each one built around a specific moment, place,…
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Horology’s Cold Shower: The 2026 Wrist Dispatch
The Wrist Dispatch: Watches & Wonders 2026-LVMH-Richemont-The Independents-The Reckoning There is a peculiar ritual that plays out in April in Geneva at Watches & Wonders 2026. Men in navy blazers and women in silk scarves gather under the vaulted glass of Palexpo to collectively agree that mechanical watchmaking is, once again, having its greatest moment.…