Search Results for: luxury customer

Being “close” to users does not help but rather harms luxury fashion brands

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How labeling products as user designed backfires in the Context of luxury fashion brands.   Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more

Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013

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Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more

The world’s leading luxury products group – an increase of 6% in the first half 2013

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LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, recorded revenue of €13.7 billion in the first half 2013, an increase of 6%. Organic revenue growth was 8% compared to the same period in 2012, which itself saw strong growth. The luxury conglomerate continued to experience good momentum in the US and Asia, … Read more

Using digital to drive in-store luxury purchases: Multichannel Retail study

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In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more

Bentley’s new approach to luxury through fine furnishings

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Bentley fine furnishings for home and office interiors Luxury brands share their passion for contemporary craftsmanship. Following in the footsteps of competitors, Bentley expands its portfolio with a home collection made in partnership with Club House Italia, which furnishes the finest homes, boardrooms, apartments, hotels, yachts and private jets. Bentley will put its famous logo … Read more