Eye Shaping & Face Contouring: the beauty tips from Armani Artistry

15 Giorgio Armani Beauty Beauty Tips throughout 2015.    To celebrate the 15th anniversary of its make-up, for the first time Giorgio Armani Beauty has concentrated its beauty know-how into 15 entertaining digital videos. These short segments will be released throughout the year to teach women easy ways to do their own make-up using the expert … Read more

Emporio Armani’s first Swiss Made watches

      For the first time ever, Emporio Armani combines its design with Swiss watchmaking know-how Emporio Armani promotes its new Swiss-made watch collection which debuted at Baselworld 2014, a first for the Italian luxury brand, through a new cool video featuring a Swiss bank vault setting full of precious secret horological elements. Emporio … Read more

Water and Earth. Armani Tribute

A visual metaphor of two vital elements. Different perspectives, envisioning a new harmony between our planet and the people that inhabit it. LuisaViaRoma pays tribute to Giorgio Armani, ambassador for Made in Italy worldwide who recently demonstrated his dedication to the Italian fashion industry by joining the Camera Nazionale della Moda National Chamber of Fashion. … Read more

Paranoia in Armani

Italian designer Giorgio Armani dresses the upcoming high stakes Hollywood thriller ‘Paranoia’ (Director: Robert Luketic), providing the set with interior design elements from his Armani Casa line. Armani created suits for the characters Harrison Ford and Gary Oldman alongside up-and-comers Liam Hemsworth and Amber Heard. Hemsworth’s luxurious apartment is decorated with signature Armani Casa sofas, … Read more

Armani’s Milan theatre opened to emerging Italian designers

Two weeks after Giorgio Armani announced his decision not to join the Italian National Chamber of Fashion, Giorgio Armani announced its support for the Italy’s emerging designers. Each season Armani/Teatro in Milan will be opened for a young designer. The first talent to use Armani show space on Via Bergognone 59 is Andrea Pompilio, a … Read more

From Nature to eco-friendly Armani/Casa

“Eternal, infinite and powerful, seemingly simple yet always producing different paths,” this is how nature is perceived and described by designer Giorgio Armani. Derived from the Latin word natura, or “essential qualities, innate disposition”, nature word in ancient times, literally meant “birth”. Inspired by the emotions transmitted by the purity of nature, the new Armani/Casa … Read more