Coty to build a worldwide fragrance business for Miu Miu Miu Miu‘s first entree into the world of prestige fragrances was announced by Coty and Prada Group. The two companies signed an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name. Created in 1993, Miu Miu – … Read more
Dolce & Gabbana’s Velvet Collection is a symbol of timeless perfumery perfection and modern possibility with a precious texture of Vintage Italian ingredients. “Velvet is a material with dual personality. Luxurious but also simple, noble but also humble, this duality is at the heart of all we do.” (Domenico Dolce and Stefano Gabbana) The six … Read more
Printemps Paris became La Belle Parfumerie du Printemps Printemps or “le grand magasin de la parfumerie à la française” Parisian Printemps Haussmann beauty store has a new look, a new name and it is repositioning itself on the luxury and niche perfume houses such as Les Editions de Parfums Frédéric Malle, Serge Lutens Perfumes and … Read more
The Market They Can’t Ignore. An edited intelligence report for the discerning collector What was once the quiet domain of obsessives and connoisseurs has become one of the most commercially dynamic corners of the luxury world. The niche perfume segment is expected to reach $4.85 billion in 2026, growing at a 9.1% compound annual rate … Read more
In the increasingly crowded luxury landscape of 2026, brands are no longer satisfied with simply occupying your dresser or your playlist—they want to colonize your entire sensory apparatus. The latest move comes from Diptyque, the Parisian arbiter of “stealth wealth” fragrances, which has partnered with the digital music tastemakers at COLORSxSTUDIOS and the Mercury Prize-winning … Read more
There is a specific kind of alchemy that happens when a fashion house known for “cerebral art” meets a Hollywood star known for making teenagers swoon. Viktor&Rolf, the Dutch duo who have spent thirty years treating Haute Couture like a high-concept laboratory, have officially tapped Gavin Casalegno as the new VIP Ambassador for their masculine … Read more