Heavy snow and more digital experience : the launching of Ferrari F2012

With the launch event at Maranello cancelled due to heavy snow covering the entire area, the reveal of the Ferrari F2012 was done through a series of online streaming interviews with key players including Fernando Alonso who spoke about the new car and the season ahead. “It looks very different from what we have seen … Read more

Driving pleasure: The new Mercedes-Benz SL

Compared with its successful predecessor, the new Mercedes-Benz SL offers considerably more comfort and sportiness, setting new standards in the luxury roadster class. Added to which is uncompromising day-to-day suitability, which turns the SL into an incomparable all-rounder among sports cars. With the completely redeveloped SL, Mercedes-Benz continues a tradition that began 60 years ago. … Read more

Ferrari pre-sells entire new supercar model despite £1m+ price tag

Luxury carmaker calls new Monza models the ‘closest driving experience to F1’

The Luxury Car Race: A Monthly Snapshot of Innovation

The luxury car industry in the past month has presented a dynamic and somewhat polarized landscape, characterized by a continued drive towards electrification and SUV dominance, alongside shifting consumer preferences and notable industry events. The global luxury car market, valued at USD 584.7 billion in 2025, is projected to see significant growth, reaching USD 1.30 … Read more

Pininfarina’s Final Love Letter on Four Wheels: The Battista Novantacinque

There are show cars, there are hypercars—and then there is the Battista Novantacinque, Automobili Pininfarina’s shimmering one-of-one electric love letter to itself. Revealed at MAUTO in Turin, the city of its birth and now the museum of its mythology, this final edition of the Battista is not just a vehicle. It is an ode, a … Read more

Fiat 500e Giorgio Armani Collector’s Edition: When Fashion Meets the Road

In a move that blends cutting-edge electric technology with the sophisticated world of fashion, Fiat has teamed up with Italian maestro Giorgio Armani to unveil the Fiat 500e Giorgio Armani Collector’s Edition. The result? A stunning homage to Italian craftsmanship that’s both a luxury car and a style statement—an eco-friendly ride wrapped in the finest … Read more