This super-concentrated iteration of L’Or de Vie by Dior x Château d’Yquem has exceptional new properties

    For 2021, L’Or de Vie cream by Parfums Christian Dior x Château d’Yquem has been rejuvenated with a new formula enriched with Yquem sap. Exposed to unusual meteorological phenomena, the French terroir of Sauternes produced a unique 2019 harvest. Parfums Christian Dior has been drawing inspiration from the exceptional powers of grape vines … Read more

Soak up the warm sunlight of the Italian region of Puglia with Dior Cruise 2021

    With bold motifs and a multiplicity of details, Dior Cruise 2021 by Maria Grazia Chiuri channels the landscapes and identity of Puglia, Italy. In the shade offering some respite from the scorching sun, a spirit of liberation and languor emerges from the Dior Cruise 2021 collection with this unveiling of the ‘Mille Fleurs’ … Read more

Six Dazzling Festive Trees: From Dior Christmas Tree to Charles Kaisin’s Origami

  From a sparkling Dior tree in St Petersburg to an enchanting display of origami doves in flight at Hotel Amigo in Brussels, the red carpet has been rolled out for visitors to see the glittering decorations at Rocco Forte Hotels around Europe. Dior Christmas Tree at Hotel Astoria Every year Hotel Astoria surprises its … Read more

A one-way trip to Planet Dior with contemporary artist Kenny Scharf

    Dior translated fantastical Kenny Scharf cartoon characters into glowing playful prints. For Fall 2021, Kim Jones, Artistic Director of Dior Men’s collection, shares a wave of optimism, drawing inspiration from the pop universe of American contemporary artist Kenny Scharf. Featuring bright day-glow colors, the resolutely playful collection is an invitation to a one-way … Read more

Heirs of Christian Dior share their intimate relationships with florality in the new Dior in Bloom

    From runways to perfumes: “Dior in Bloom” reads like a passionate love story between Dior and flowers. “Dior in Bloom” book recounts the French luxury Maison’s passionate love of flowers. From couture blossoms to wildflowers, flowers inspired the creations of Christian Dior and have marked the history of the Maison. A new book … Read more

Parfums Christian Dior creates a new course at the prestigious fine arts school Ecole des Beaux-Arts de Paris

    Parfums Christian Dior has joined the Ecole Nationale Supérieure des Beaux-Arts de Paris to create a new course at the prestigious fine arts school. Culminating with the La Colle Noire Dior Award, this groundbreaking program aims to train artists who reinvent the relationship between art and nature. Prior to becoming a legendary couturier-perfumer, … Read more