Aston Martin Aramco’s latest move isn’t about aerodynamics or tire compounds—it’s about skincare. In a bold, unexpected, and undeniably luxurious partnership, the British Formula One team has teamed up with ELEMIS, a heavyweight in the premium beauty world, to become their first-ever Official Skincare Partner. Because, let’s be honest, even race car drivers need to … Read more
Luxury and sustainability—two words that don’t always go hand in hand. But Hennessy, the LVMH-owned cognac powerhouse, is proving that heritage and innovation can sail in the same direction. Enter the Neoliner Origin, a 136-meter-long sailing cargo ship that will soon be carrying Hennessy’s prized cognacs across the Atlantic, reducing greenhouse gas emissions by a … Read more
The luxury resale market has been undergoing a seismic shift, and myGemma’s latest move—launching an ultra-streamlined consignment service—is proof that the game is evolving yet again. Known for its quick direct-selling model, myGemma has now entered the consignment space, promising sellers higher returns while handling the entire process from listing to logistics. But is this … Read more
Bvlgari Hotels & Resorts is making waves with its boldest and most ambitious project yet: The Bvlgari Resort & Mansions at Cave Cay, slated to open in 2029 on a 220-acre private island in the Exumas, Bahamas. This marks the Roman jeweler-turned-hospitality mogul’s first foray into the Caribbean, and it’s poised to become a dazzling … Read more
In the world of luxury timepieces, innovation is king. And Hublot, never one to settle for tradition, has just served up an ace with its latest release: the Big Bang Unico Novak Djokovic. Limited to just 100 pieces, this watch is more than just a tribute to the tennis GOAT—it’s a full-blown horological manifesto. Think … Read more
The ski slopes have become just as much about high fashion as they are about high performance. Luxury brands are racing to create the ultimate fusion of technical skiwear and après-ski chic, but can they truly deliver on both? Enter Stella McCartney, a long-time sustainability champion, now carving fresh tracks with her newest skiwear collection … Read more