L’Oreal Paris Announces New Consulting Makeup Artist Billy B. Renowned celebrity makeup artist Billy Brasfield (known best around the globe as “Billy B.”) was welcomed to L’Oreal Paris’ impressive roster of experts. “I love my job. I feel lucky to have discovered my talent and consider it a privilege to share what I’ve learned. Working … Read more
Julianne Moore New Ambassador For L’Oréal Paris Hollywood actress Julianne Moore (52), star of The Hours, A Single Man, and Crazy Stupid Love movies, has been named the new global brand ambassador for L’Oreal Paris. Moore will also be the face of a new anti-ageing product called Cellular Renaissance. “I’m an actual user of the … Read more
2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more
As everyone in Europe is struggling to impose its own luxury in China and India, the biggest groups are understanding that luxury for a few roupees could be much more interesting if you can reach millions of people. L’Oreal is reviewing his strategy and wants to reach all Indian, men and woman, as men are … Read more
Clarisonic Acquisition Will Boost L’Oreal’s Innovation Capacity in Cosmetic Devices L’Oréal announced the acquisition of Pacific Bioscience Laboratories, the market leader in the rapidly growing area of sonic skin care devices. The move gives L’Oréal access to patented sonic skin care technology enabling the company to acquire strategic positions in the quickly emerging skin care … Read more
Forget the “magic mirror” that just tells you you’re the fairest of them all. Clarins has just unleashed the AI Skin Observer, a high-tech looking glass that’s less about flattery and more about a deep-dive into your epidermis. In a move that feels like 1954 met a sci-fi movie and decided to open a spa, … Read more