Not for Automotive Use? Mercedes-AMG and MSCHF Prove Luxury Design Can—and Should—Get Weird

There’s a new seat at the table—and it’s made out of actual seatbelts. Yes, Mercedes-AMG, the luxury performance arm of the German auto giant, has teamed up with notorious U.S. artist collective MSCHF to launch a jaw-droppingly unconventional collection of art-furniture hybrids and limited-edition merch. It’s a partnership so unexpected, so delightfully absurd, that it … Read more

From Page to Parfum: Assouline’s Library Gets Scented and Styled

Let’s be honest—Assouline has never been just about books. They’ve been about book moments. Those oversized tomes, immaculately printed and spine-tinglingly tactile, were always meant to do more than inform—they were meant to inhabit. Your coffee table. Your private jet. Your impossibly chic Parisian study. Now, Assouline is doubling down on that fantasy, launching The … Read more

Olivier Rousteing Pours His Soul Into Liquid Couture: A Seasonal Journey Through Whisky and Emotion

What happens when you blend the boldest voice in modern couture with the rarest liquids in whisky’s sacred vault? Something wildly unexpected—or perhaps, exactly the kind of high-drama indulgence we’ve come to expect from both Johnnie Walker and Olivier Rousteing. Welcome to Couture Expression—a limited-edition, high-concept whisky capsule born from the vaults of heritage and … Read more

Cinema Meets Speed: Hedley Studios Drives Automotive Art into the Spotlight at Cannes

Let’s be real—Cannes has never exactly been short on drama, dazzle, or decadent displays of wealth. Between the diamond-drenched red carpet walks and yacht-deck soirées with flute after flute of vintage Champagne, the French Riviera already oozes spectacle. But this May, there’s a new kind of showstopper rolling into town—not up the Croisette, but along … Read more

Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more

Sotheby’s Maison Unveils A Bold Yet Familiar Rebellion in Fine Jewellery

In the ever-curated world of luxury, genuine serendipity is rare. Yet, on a transatlantic flight from Los Angeles to London, British jeweller Hannah Martin recognized her own creation glinting from the wrist of Coldplay bassist and APPLIED ART FORMS founder, Guy Berryman. What began as a chance encounter blossomed into a dialogue between two kindred … Read more