Search Results for: Augmented reality

This Ruinart artwork uses the power of the sun to show our dependence on the forces of nature

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  Environmentally-aware: Ruinart champagne house and Argentinian artist C. Tomàs Saraceno has created an artwork with Aerocene, an activist project Saraceno initiated a few years ago. The performance consists in using the power of solar energy to make a symbolic and super fragile structure rise and float in the sky. Through a performance for #RuinartCountdown, Tomás … Read more

Like entering a living room, getting inside Pininfarina’s Teorema takes place by simply walking inside

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  Pininfarina paves the way to the future through a futuristic and daring Virtual Concept Car, Teorema, completely developed by using VR technologies. The new concept is an all-new interpretation of fully electric, autonomous mobility in the name of user experience and technology, Pininfarina Teorema was designed from the inside out. The design teams in … Read more

The trends and experiences that it will shape the future of drinks experiences worldwide

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With people increasingly wanting to find the balance between a luxury experience and protecting the planet – there’s a lot to be optimistic about. As 50 of the world’s best bartenders battle it out to be crowned the world’s best bartender, global leader in beverage alcohol, Diageo, has brought together some of the leading industry … Read more

Chinese designer Fanglu Lin astonished the jury of Loewe Foundation Craft Prize 2021

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  This fourth edition of the Craft Prize is the most international since its inception. The LOEWE FOUNDATION announces the winners of the 2021 Craft Prize and presents its new digital platform: The Room. The LOEWE FOUNDATION Craft Prize aims to acknowledge the importance of craft in today’s culture and recognize working artisans whose talent, … Read more

Notre-Dame de Paris, the Experience: Are you ready to plunge into a virtual immersion?

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  “Notre-Dame de Paris, the Experience”, will offer a virtual tour of the history of the beauty of this cathedral thanks to Histopad Augmented Reality technology. This collaboration with L’Oréal, Histovery and World Expo Dubai will allow you and visitors from all over the world to discover the behind the scenes of this iconic monument, … Read more

Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm

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  Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more