The global growth of Apartments by Marriott Bonvoy signifies a shift in the luxury industry towards more personalized, residential-style experiences.
Marriott International’s announcement to expand its Apartments by Marriott Bonvoy portfolio marks a significant moment in the luxury industry. This expansion, with new developments in the United States, Italy, and Saudi Arabia, follows the successful launch of Casa Costera, Isla Verde Beach, in San Juan, Puerto Rico, and represents a strategic move into premium and luxury apartment-style accommodations.
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A New Paradigm in Luxury Accommodations
Apartments by Marriott Bonvoy is set to offer a unique experience in the luxury accommodation sector. These properties, boasting spacious living areas, private bedrooms, full kitchens, and in-unit washers and dryers, cater to guests seeking a blend of independence and luxury. The design of these apartments, inspired by local aesthetics, adds a personalized touch, making each stay unique and memorable.
Strategic Locations and Diverse Portfolio
The expansion includes agreements for new properties in Detroit and St. Louis in the United States, Courmayeur in Italy’s Aosta Valley, and NEOM in Saudi Arabia. These locations have been carefully selected to ensure that guests have access to prime destinations while enjoying the luxury and comfort that Marriott is known for.
United States Developments
Detroit: A partnership with Roxbury Group to convert The Plaza Apartments in Midtown Detroit into an Apartments by Marriott Bonvoy property, expected to open in Q3 2024. This property will feature approximately 92 units and additional amenities such as a fitness center and easy access to restaurant outlets.
St. Louis: In collaboration with Midas Hospitality, a new 50-unit property will be co-located with a Sheraton Hotel in downtown St. Louis, offering guests both apartment-style living and access to hotel services.
Italian Elegance
Courmayeur, Aosta Valley: An agreement with Castello Sgr will bring Le Géant, an Apartments by Marriott Bonvoy property, to this renowned Italian destination. With 47 units, the property is designed to offer sizeable living spaces with locally inspired design.
Luxurious Retreat in Saudi Arabia
NEOM, Sindalah: The agreement with NEOM will introduce a new luxury destination to the northwest coast of Saudi Arabia. This property, featuring 218 units, including studios and multi-bedroom apartments, is set to open in 2024, offering premium amenities like a gym and swimming pool.
Impact on the Luxury Industry
This expansion by Marriott International is a testament to the evolving landscape of luxury travel and living. By offering upscale, residential-style accommodations, Marriott is catering to a growing segment of travelers who seek the comforts of home combined with the luxuries of a premium hotel experience. This move not only diversifies Marriott’s portfolio but also sets a new standard in the luxury accommodations market.
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