Louis XIII Cognac Launches the World’s First Ever Louis XIII Boutique

Louis XIII cognac is an intricate alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old.


Louis XIII, the French luxury brand rooted in cognac history, launches the world’s first ever Louis XIII boutique. This pioneering new chapter in the Louis XIII history is taking place in Beijing, in the prestigious Beijing SKP luxury mall. Showcasing Louis XIII in a spectrum of exquisite editions, this stylish space is designed to offer bespoke services and exclusive Louis XIII experiences.

Designed by RDAI, the high-end architecture and design firm renowned for the seminal Hermès flagships or Elie Saab, the Louis XIII Boutique exposes a skillful mix of luxury and elegance, design, digital technology and customized lighting, therefore appealing to all senses. Showcasing materials and colours that tell the LOUIS XIII story – limestone evoking the precious chalky terroir, copper recalling the eaux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters – it enjoys a prime location at the heart of Beijing SKP, inviting clients to take time out to savour and discover.

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“Louis XIII cognac is an icon of French art de vivre and excellence. With this world-premiere, Louis XIII is changing the rules of the game in spirits, posing the founding stone of a new chapter in its history,” said Eric Vallat, CEO of the House of Rémy Martin.

“The Louis XIII Boutique tells the story of this iconic cognac through a play on opposition and complementarity, a union between the concentration of mineral and vegetal, the sense of terroir and the expression of time. The design concept combines the noblest materials with state-of-the-art digital innovations to inspire poetry and feeling, the experience of Louis XIII,” said Denis Montel, Artistic Director and Managing Director of RDAI and RDAI Architecture.

To accompany clients on this journey into the heart of cognac, the boutique features a stunning centrepiece, The Century Wheel, a circle of light which, when the hand approaches, travels through the ten decades that comprise Louis XIII. One century in a decanter, the maturation process is portrayed in the rich coloured hues of cognac illuminated in 1200 glass bricks around the walls, offering a lyrical and sensorial experience of time. Among the Louis XIII offer that clients can experience will be tasting opportunities and food pairings as well as special editions and unique Louis XIII products sold exclusively at the Beijing SKP Louis XIII boutique.

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