Luxury automotive brand Lexus likes to think that when technology, design and imagination come together, amazing things can be achieved. That’s how the brand explained the creation of a real, rideable hoverboard. Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced Hoverboards ever developed.
The Lexus Hoverboard operates using magnetic levitation to achieve frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets are wrapped in a design that is uniquely Lexus. Testing of the Lexus Hoverboard will be taking place in Barcelona, Spain over the coming weeks until Summer 2015, announced the company.
“At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible,” stated Mark Templin, Executive Vice President at Lexus International . That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.”
The Hoverboard features the iconic Lexus spindle grille signature shape and uses materials found in the luxury car brand, from the high tech to natural bamboo.
The Lexus Hoverboard is part of the fourth project in the Lexus ‘Amazing in Motion’ campaign.