Lamborghini Super SUV line-up just got more awesome before the company enters full hybridization.

The brand-new Urus S is Lamborghini’s newest Super SUV iteration that retains the Urus charm (with enhanced design) and ramps up the power to match the boldness of Performante.

The new Lamborghini Urus S; @Lamborghini Super SUV

4.0 liter V8 twin-turbo engine producing 850 Nm of torque; Improved acceleration of 0-100 km/h in 3.5 seconds and top speed of 305 km/h.

The engine takes a leaf out of the Lamborghini Urus Performante book, with a twin-turbo V8 engine that boasts an increased maximum power of 666 CV, resulting in an enhanced dynamic behavior. In addition, the legendary roar of the engine is now even more audible within the cockpit, thanks to a retuned exhaust system that makes the Urus S sing at start-up and in each drive mode.

“The Urus has proven its appeal for those seeking the decisive combination of the sportiest SUV and a Lamborghini to drive every day: the Urus S fits perfectly alongside the new Urus Performante, for those choosing the purest sublimation of performance, luxury, and versatility”, remarked Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

The twin-turbo V8 engine with increased power to 666 CV matches that of the Urus S’ Performante stablemate, delivering an improved weight-to-power ratio of 3.3 kg/CV. Acceleration is improved, with the Urus S propelling from 0-100 km/h in 3.5 seconds and 0-200 km/h in 12.5 seconds. With a top speed of 305 km/h, the Urus S brakes from 100 km/h back to zero in just 33.7m. Its twin-turbo engine delivers 850 Nm of maximum torque already at 2,300 rpm up to a maximum 6,000 rpm. A retuned exhaust system reminds that the Super SUV is a true Lamborghini, with a more distinct sound at start-up and a sharper note in each drive mode.

The new Lamborghini Urus S; @Lamborghini Super SUV

The new Lamborghini Urus S; @Lamborghini Super SUV

The Urus’ chassis with adaptive air suspension ensures super sports driving enjoyment but smooth handling on road surfaces in STRADA, SPORT, CORSA and EGO drive modes, with immediately-available torque response and body balancing according to the particular requirements of its off-road drive selectors: TERRA, NEVE and SABBIA

The Urus S introduces specific and sophisticated design enhancements advocating its sporty but luxury lifestyle persona, distinguishing the Super SUV’s presence in every environment. A significant increase in options in terms of colors, trim, wheels, style packages and special details allows customization across the spectrum, from understated style to maximum sportiness.

The interior of the Urus S is presented with a fully-revised color and trim offer. Both the new Bi-color Sportivo, and a new Bi-color Sophisticated option feature the new Urus Performante stitching pattern.

Prices for EU starting at 195.538 Euros without tax.

@Lamborghini

Cease of production for the last pure Lamborghini V12, an iconic super sports car that defined a decade

Automobili Lamborghini sends off the Aventador with one final model—the LP 780-4 Ultimate Roadster, that marks the end of an era. This will be the last pure naturally-aspirated V12 Lamborghini to be produced in Sant’Agata Bolognese before the company enters full hybridization.

Automobili Lamborghini ceases production of the Aventador: a final Aventador LP 780-4 Ultimae Roadster, in a special light blue Ad Personam color destined for the Swiss market, is the last, pure, naturally-aspirated V12 Lamborghini to be produced in Sant’Agata Bolognese, and marks the end of an era.

Unveiled at Geneva Motor Show in 2011 as the Aventador LP 700-4, its moniker described its 700 horsepower and permanent four-wheel drive, with the engine mounted longways at the rear – Longitudinale Posteriore – but the Aventador encapsulated so much more. With a new Lamborghini V12 60˚powerplant, developed entirely in-house, it encompassed significant new technologies, an extraordinary and timeless design and not least, breathtaking performance, the like of which had not been seen in a production super sports car. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said at its launch, “the Aventador is a jump of two generations in terms of design and technology, with an exceptional package of unique, innovative technologies and performance that is simply overwhelming.”

The new Lamborghini Urus S; @Lamborghini Super SUV

The new Lamborghini Urus S; @Lamborghini Super SUV

The new Lamborghini Urus S; @Lamborghini Super SUV

The new Lamborghini Urus S; @Lamborghini Super SUV