Just in time for World AIDS Day: Cross everyone off your holiday shopping list with gifts that fight AIDS

(RED) and Amazon are teaming-up for (SHOPATHON) RED – a special holiday experience offering people a selection of exclusive (RED) products that raise money for the Global Fund to fight AIDS in Africa.

RED shopathon 2017

image: RED.org


The pioneer of high-performance naturals tarte cosmetics, announced a new collaboration with (RED), the organization raising funds and awareness to fight AIDS.To help support (RED)’s fight, two of tarte’s bestselling palettes are getting a special, limited- edition (RED) makeover to become (PRODUCT)RED: the tarteist pro palette & tarteist pro glow palette. For every purchase of these products, 10% of the retail price will go to the Global Fund which fights AIDS in Africa. You can buy the two palettes on amazon.com/RED starting on 11/20 through 12/31. This launch comes just in time for World AIDS Day, Dec 1, to give shoppers an opportunity to unite & show support in the fight to #endAIDS with every purchase.

tarte cosmetics partnering with (RED) to end AIDS

image: tarte cosmetics partnering with (RED) to end AIDS


From November 20th through the end of December, shoppers can choose from more than 150 (RED) products including fashion, cosmetics, kitchen goods, tech and more at Amazon.com/RED or via the Amazon App. On December 1st, World AIDS Day, Amazon will highlight (RED), the Global Fund, and (RED) products to bring awareness to the fight, and throughout the campaign special video content from (RED) celebrity supporters will encourage people to shop (RED) and save lives this holiday season.

Sharing smart ways to shop and give back, stars including Neil Patrick Harris, Tyra Banks, DJ Khaled, Ricardo Kaka, Allison Williams, Javier Munoz, Jay Ellis, and Yvonne Orji highlight their favorite (RED) product picks available on Amazon.com/RED.

As the Official Payment Provider of (SHOPATHON)RED, long-standing (RED) partner Bank of America is making every dollar  spent go even further. For every dollar spent on Amazon.com/RED from November 20 until December 31, Bank of America will  donate the daily cost of life-saving HIV/AIDS medication in sub-Saharan Africa – up to $1.5 million.

Among the selection of tech products is the brand new (RED) Amazon Echo.