How To Wear Them Now: Six Key Spring/ Summer 2024 Beauty Trends To Emerge From The Shows

Spring/Summer 2024 Beauty Trends: How to Embrace Them Now.

The Spring/Summer 2024 beauty trends are as diverse as they are captivating, offering something for every style and preference. Whether you choose to embrace the glossy revolution, experiment with pops of color, or make a bold statement with power pouts, the beauty world is your canvas, and Selfridges is your guide to making these trends your own, now and beyond.

High-shine hair, power pouts and gothic glamour: the SS24 beauty trends to try now.

As we bid adieu to another exhilarating fashion month, it’s time to usher in the latest beauty trends that graced the runways for Spring/Summer 2024. Selfridges’ Senior Beauty Editor offers an exclusive peek into some of the key trends that emerged from the shows, revealing how you can make these runway looks your own, not just for now, but beyond.

1. Lacquer Up – The Glossy Revolution

High-shine gloss took the beauty world by storm this season, transcending traditional boundaries. From radiant cheekbone sheens to glossy eyelid accents, the SS24 Prada beauty look was a true standout. Inspired by the viral slime that descended from the show’s ceiling, the Prada beauty team achieved lacquered lids by blending beige, peach, and pink eyeshadows all over the eyelids, followed by a skin serum application that created a mesmerizing wet, lacquered effect resembling glass. The result? A look that was fetish-y, PVC-inspired, and evoked the allure of patent leather. To recreate this gloss-overload, consider investing in high-quality products like R+Co hair oil and Submission Beauty’s Shiny highlighter.

2. Colour Crush – Pops of Vibrancy

This season, designers and makeup artists embraced bursts of color against a clean, pared-back canvas. Whether it was sherbet color combinations at Giorgio Armani and Simone Rocha or cobalt blue shadows at Tiffany Brown, color took center stage in a minimalist way. To experiment with the color pop trend, opt for a colored eyeliner or a cream shadow stick and gently run your chosen shade along the eyelid or lash line. Blend it out with a fluffy brush to achieve a subtle, yet impactful look.

3. High-Shine Hair – The Glossy Mane

Gloss wasn’t just for makeup; it made its mark on hair as well. Super sleek, glossy hair dominated the runways, taking various forms, from modern 1920s gelled finger waves to wet-look sculptural strands. To achieve this sleek, high-shine finish, reach for quality products like Self-Control Gel and Modern Hairspray. These can help set your hair and keep flyaways under control, creating a wet-gloss look without the sticky aftermath.

@David Koma SS24

4. Modern Minimalism – The Effortless Glow

The ‘clean girl’ aesthetic continued its evolution this season, with a focus on ultra-groomed, healthy-looking skin. “No-make-up-make-up” made a literal appearance when Pamela Anderson graced Paris shows with her make-up-free look, making a statement of rebellion. Designers like David Koma and The Row embraced this look with barely-there bases, brushed-up brows, minimal mascara, and natural, moisturized lips. The emphasis was on fresh, radiant skin as the star attraction.

5. Power Pouts – The Bold Statement

In stark contrast to minimalism, statement lips took the spotlight at Alexander McQueen and Schiaparelli. Velvet red lips, described as iconic and the epitome of glamour, became the focus. Achieving this look involves using bold red lipstick as the base, followed by a multidimensional effect created by pressing a darker shade into the center. Gucci’s glossy berry lips also caught attention, enhanced by a multi-use gloss for a high-shine finish. Bold lips make an unforgettable statement.

6. Gothic Glamour – Witchy Elegance

Just in time for autumn and the Halloween season, gothic ‘witchy’ vibes graced the spring/summer runways. Spidery lashes stole the show at Victoria Beckham, adding an edgy yet feminine touch. At Dior, lips were darkened in the center for a witch-like bitten-lip effect. To recreate this look, consider deep red or burgundy lip liners and blending them out with a brush, giving your lips an alluring and mysterious aura.