Luxury is also about unique experiences, says Hublot.
The Hublot experience in the new Hotel Atlantis by Giardino, Zürich. Swiss luxury watch brand was given free rein to create a suite to their own designs.
Hublot’s fan now have the opportunity to fully immerse themselves in the Hublot lifestyle. Luxury Swiss watchmaking manufacturer Hublot and Giardino Hospitality Group combine innovation, quality and low-key luxury in a new horology-inspired suite (68 m2) unveiled at the new Hotel Atlantis by Giardino, Zürich. This collaboration with the Giardino Group is Hublot’s first ever with a luxury hotelier. Guests are now able to fully immerse themselves in Hublot’s world in the eponymous suite, “Hublot 107“.
“The design of the suite, with its understated luxury coupled with state-of-the-art functionality, is the quintessence of Hublot’s „Art of Fusion‟ concept,” stated Ricardo Guadalupe, CEO of Hublot.
Nestled at the foot of the Üetliberg, the Giardino Hotel Group opened its new five-star superior hotel in Zürich at the beginning of December. This juxtaposition of urban luxury against the natural backdrop of Zürich’s neighbouring mountain caught Hublot’s attention too.
“Luxury is also about unique experiences. Interpreting the HUBLOT „Art of Fusion‟ concept in a hotel suite by using a mix of materials is completely new to us. The customer will enjoy a unique luxury experience, where brand design meets hotel design.” explained Hublot CEO.
Lavish fittings and textures transpose the style typical of Hublot’s boutiques to the hotel suite. A refined combination of grey and black tones, the use of polished aluminium and black smoked mirror panels, alongside walls hung with grey velvet, all work together to encapsulate the seductive lifestyle characterised by the Hublot house.
Guaranteed to catch the eye is the contemporary Big Bang pop art in neon colours splashed across a number of decorative screens.
Inspired by an exploded view of Hublot’s Unico Chronograph, the unusual installation of a chronograph chandelier, 1.20 metres in diameter, makes for a nice lighting feature in the living room. In addition to custom Molteni sofas, which feature a similar design – including the characteristic grey – to the furnishings found in Hublot boutiques, the room concept boasts other items of furniture from Molteni.
