Berluti and Paris 2024: Crafting Elegance and Comfort for Team France’s Olympic and Paralympic Opening Ceremonies.
Berluti to design Team France’s uniform for the Opening Ceremonies of Olympic and Paralympic Games Paris 2024.
LVMH-owned luxury fashion house Berluti confirmed its role in Paris 2024 as part of LVMH’s partnership with the landmark event, which was made public on 24 July: the Maison is to dress the French team from head to toe for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024, to be held on 26 July and 28 August 2024 respectively.
In a grand alliance of luxury and sport, Berluti, the esteemed LVMH-owned fashion house, is set to elevate Team France’s presence at the Olympic and Paralympic Games Paris 2024. As part of LVMH’s partnership with this landmark event, Berluti will design the uniforms that Team France will don with pride for the Opening Ceremonies, scheduled on 26 July and 28 August 2024, respectively.
The confirmation of Berluti’s pivotal role in Paris 2024 builds on the announcement made on 24 July, marking the Maison’s commitment to dressing the French team from head to toe.
Collaborating closely with key figures such as Marie-Amélie Le Fur, President of the French Paralympic and Sports Committee, David Lappartient, President of the French Olympic and Sports Committee, and Tony Estanguet, President of Paris 2024, Berluti’s creative studios and artisans will bring forth a fusion of creativity and craftsmanship.
This collaborative effort aims to produce a team kit that not only reflects the modern spirit of French elegance but also ensures the ease and comfort of France’s athletes. Meticulously tailored to Berluti’s high standards, the uniforms are poised to make a statement on the global stage during the two unforgettable days of the Opening Ceremonies.
Antoine Arnault, CEO of Berluti, expressed his excitement about the partnership, stating, “By bringing the full force of Berluti’s passion and stylistic expertise, we want to ensure that Team France, both the Paralympic and Olympic delegations, can be proud ambassadors for their country and represent the French elegance and traditional savoir-faire the Maison prizes.”
The grand unveiling of these distinctive uniforms is eagerly anticipated in the run-up to the Olympic Games Opening Ceremony Paris 2024, promising a harmonious blend of elegance, comfort, and the unmistakable touch of Berluti’s timeless style.