Couture Hair Styling: Kerastase Visions of Style

“The modern woman is empowered and the hairstyle is an essential part of her identity”.
Iconic hair looks by master hairstylist Luigi Murenu: a curated collection of 10 Hair Looks.

Kerastase Paris Couture Styling

Kerastase Paris Couture Styling

Women change their hair like they change their clothes, and no longer let one style define them. These women crave both empowerment and the right tool kit. The modern woman wants her hair to look sophisticated yet effortless. And, it’s no secret that even the simplest styles take the right technique and the right products. Master hairstylist Luigi Murenu reimagined and reinterpreted for luxury haircare brand Kerastase Paris a collection 10 Iconic Hair Looks. To design each look, Murenu drew inspiration from looking at the styles that are most iconic to women’s beauty – those that are timeless yet have a modern twist – such as waves, chignons, braids and ponytails.

“The modern woman is empowered and the hairstyle is an essential part of her identity,” explained Murenu. “Some women opt for a signature style that forms an integral part of their persona, as much as a signature fragrance does. For others, they opt to have a changeable approach that fluctuates depending on the occasion and audience they are with.”

To bring Kerastase’s Visions of Style looks to life, the brand enlisted fashion models Cameron Russell and Hye Park to serves as muses for Luigi Murenu.

Here are the 10 Iconic Looks:
Kerastase Couture Styling Visions of Style 2015 campaign - Look n°4  Le Carré

Le Carre: the ever-timeless bob with super sleek lines.
Kerastase Couture Styling Visions of Style 2015 campaign-Look n°5 Le Chignon
Le Chignon:
elevating the classic up-do to state-of-the-art.
Kerastase Couture Styling Visions of Style 2015 campaign- Look Book L'asymétrique
Le Asymetrique:
side-swept lengths meet delicate swirled curls.
Kerastase Couture Styling Visions of Style 2015 campaign - Look n°3 Le sleek
Le Sleek:
graphic slick-back with sculpted, cascading waves.
Kerastase Couture Styling Visions of Style 2015 campaign - Le Volume-
Le Volume:
all-over inflated volume thanks to an unquestionably big blowout.
Kerastase Couture Styling Visions of Style 2015 campaign - l-oversize
L’Oversize
: an explosion of volume – roots are lifted, lengths are full of exaggerated bounce.
Kerastase Couture Styling Visions of Style 2015 campaign - Look n°2  La Tresse
La Tresse: the braid re-invented: structured, elegant, sport-chic.
Kerastase Couture Styling Visions of Style 2015 campaign - Look n°1 Le smooth
Le Smooth: seductive refinement that flows into cascading, graceful waves.
Kerastase Couture Styling Visions of Style 2015 campaign-Look n°6 La Pony
Le Pony: the haute-couture ponytail elevated to new heights.
Kerastase Couture Styling Visions of Style 2015 campaign - Look Book Le froissé
Le Froisse: tousled waves: the perfect statement of effortless glamour.

The campaign was photographed by the creative duo of Luigi Murenu and Iango, and styled by veteran fashion stylist George Cortina.
Kerastase Couture Styling Visions of Style 2015 campaign--

Kerastase Couture Styling Visions of Style 2015 campaign-