Burberry reveals its Spring/Summer 2022 campaign, exploring the power of self-expression.
Burberry’s Spring/Summer 2022 collections by Riccardo Tisci, further explore the idea of identity with narratives around femininity and masculinity, emphasising fluidity and the power of self-expression. The collections challenge the traditional, iconic silhouettes that are deconstructed and rebuilt in strong and striking silhouettes and the collections brim with a sense of youthful and sensual energy.
The campaign plays on the collection’s themes, capturing a union of models together in harmony and focusing on bold shapes and details. An embodiment of a confident attitude – freedom of expression, strength and power.
Embodying the house’s code of duality, the menswear and womenswear collections are captured from multiple perspectives. Individual artistic interpretations forge a bridge between two photographers. Raw studio shots by Mert and Marcus are contrasted with intimate, candid shots by photographer Chris Rhodes, taken backstage at the Spring/Summer 2022 presentations. The differing perceptions allow the collections to transfigure in their different viewpoints.
Animal Instinct, Riccardo Tisci’s Spring/Summer 2022 womenswear collection for Burberry represents freedom of imagination and endless realities.
The iconic Burberry trench coat is deconstructed and rebuilt in strong and striking silhouettes that experiment and play with volume. Styles in a blend of classic Burberry gabardine and textural linen-cotton are cropped at the back to reveal swimsuits animated with abstract prints. A sense of fluidity is brought to the trench and car coat through fluted and oversized sleeves on collarless and hooded shapes, plus capelets that are perforated or trimmed with leather – reinvigorating the traditional with a twist of youthful energy. A kaleidoscope of geometric and experimental abstract prints – evoking the flowing forms of camouflage – and the Universal Passport graphic adorns dresses and shirts, layered under printed sheer or mesh tops to create new harmonies of pattern.
‘The Spring/Summer 2022 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes. I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus’ pure youthful energy with Chris Rhodes’ raw youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that’s powerful and full of life. Like an awakening.’ Riccardo Tisci, Chief Creative Officer.
The Burberry Olympia bag evolves.
A signature style for the Burberry luxury house, it has a crescent curve and an athletic aura which is developed for this season in a softer shape in leather, with a circular strap. The Rhombi bag is introduced, a new ellipse-shaped shoulder bag inspired by the abstract curved prints in the collection. The structured shape is sculpted to the body and features a lightly padded strap with oversized clasp detail.
BURBERRY IS SUPPORTING THE RELIEF EFFORTS IN UKRAINE
Millions of lives are being impacted by the events unfolding in Ukraine. To support the relief efforts, Burberry announced it is donating to the British Red Cross Ukraine Crisis Appeal, which is working to provide urgent aid, food, warm clothes and shelter to communities in desperate need.
“We will also be matching any employee donations to charities supporting humanitarian efforts in Ukraine with an equivalent donation to the appeal. These are incredibly difficult times for many people and our thoughts are with all those impacted by the crisis.” – Burberry.
You will find information on how to donate at Redcross.org.uk