BP Signature: Brad Pitt infuses Brioni’s capsule with a sense of quiet confidence



Each garment in the collection expresses a deliberately simple style that finds further strength from their sophisticated materials and easiness to combine.

The Italian menswear luxury house Brioni unveiled ‘BP Signature’ – an exclusive capsule collection created in collaboration with House ambassador Brad Pitt.

Inside each of the collection’s pieces, one will discover the exclusive label designed by Brad Pitt featuring his signature.

Next to being one of Hollywood’s most impactful stars both in front and behind the camera, Pitt is a style icon, embodying the relaxed elegance of the modern man with a captivating ease and graceful confidence. His way of wearing clothes, whether formal, casual or black tie, reflects his personality, rather than distracting from it.

Pitt’s personal style combined with Brioni’s unparalleled craftsmanship drove the artistic idea of ‘BP Signature’, forming a well-rounded wardrobe. The seven pieces in the collection include a two-button suit, a featherweight long-sleeved cashmere polo sweater, a double-splittable cashmere sport jacket, a lightweight and unlined car coat, and a velvet evening jacket with matching wool trousers and fine cotton evening shirt, all offering an interesting interplay of textures.

@Brioni BP Signature capsule collection

@Brioni BP Signature capsule collection

The ‘BP Signature’ evening pieces are modeled after the outfit Pitt wore during the 92nd Academy Awards ceremony
when he won an Academy Award for acting in Quentin Tarantino’s much-lauded film, Once Upon a Time in… Hollywood.

Brad Pitt is also the star of Brioni’s Spring/Summer 2021 advertising campaign photographed by Mikael Jansson. The actor is framed amongst the cinematic interior of legendary Chateau Marmont in Hollywood, capturing his natural energy and charismatic presence. It is a laid-back mood portraying the Brioni man, radiating a modern yet timeless magnetism and charm. The campaign features present-day icons of the Brioni wardrobe, echoing the House’s philosophy of subtle luxury and understated ease.

@Brioni Eau de Parfum 2021

Last month, Brioni introduced its new Eau de Parfum. The timeless bottle, made of navy blue Italian glass, is inspired by the House’s iconic suit and it is enriched by a satin label with golden cross-stitching details. Brioni Eau de Parfum is a fragrance infused with a sense of quiet confidence and understated refined elegance. The perfect finishing touch, the fragrance is created from a few superior ingredients including soft powdery violet, cool pink peppercorn, smooth tonka bean and warm cedarwood.

@brioni store in Miami

A new Brioni store in Miami.

Located at Bal Harbour Shops and conceived as the residence of a Roman man living in Miami, the new Brioni retail
space combines iconic Italian design with a quintessential Art Deco aesthetic and a color palette inspired by the city’s surroundings. The luxury store is home to the House’s ready-to-wear, accessories and footwear collection, as well as housing the Brioni Master Tailor, available by appointment for the Bespoke service.

@Brioni BP Signature capsule collection

@Brioni BP Signature capsule collection

@Brioni BP Signature capsule collection

@Brioni BP Signature capsule collection