Tag: Social Media
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Chiara Ferragni – how a ‘crazy blogger’ turned her life into a shop window
With her blog The Blonde Salad, the former law student has used her social media style posts to create a multi-million pound business. ‘People like my story as a self-made woman,’ she explains
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Pinterest launches video ads in US and UK
Visual sharing site follows Facebook and Twitter in targeting the growing online video market
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Meme or marketing? How Balenciaga made a cheap laundry bag a must-have
Balenciaga’s bag for autumn has just gone on sale at £975 – and thanks to social media it is fast becoming accessory of the season
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Top luxury hotel brand for guest satisfaction
Hotel customers have responded well to the enhanced offerings provided by some hotel brands to create value, but as those perks become standard, customers are quick to ask, ‘What have you done for me lately?’ say the authors of the 2016 J.D. Power Study. While hotel satisfaction in most segments has remained flat, the luxury…
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Facebook’s virtual reality just attempts what artists have been doing forever
Mark Zuckerberg says VR will capture human experiences like never before – but is it really superior to what writers and artists achieved centuries ago?
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Influencer marketing for luxury brands. How to run a successful influencer marketing campaign
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a…