Tag: Partnership
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Porsche x Tag Heuer to jointly approach both sports competitions and high-end products
With this alliance, Tag Heuer and Porsche finally come together officially after decades of close encounters. Porsche and the Swiss luxury watch manufacturer Tag Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and…
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Silk-FAW Joint Venture to launch full electric and hybrid Hongqi S luxury models
The Silk-FAW partnership is the first joint venture between China and Italy in the super premium and premium auto segments with a commitment of more than €1 billion. Italian car designer Walter De Silva is designing the Hongqi ‘S’ series. Silk EV, an international automotive engineering and design company, and FAW, China’s largest…
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The Convertible Snow Mantra: Angel Chen reimagines iconic Canada Goose styles
This collection represents the transition from winter in Canada to spring in China. Canada Goose launches its first-ever capsule collection, created in partnership with guest designer, Angel Chen. Over the years, Canada Goose, a lifestyle brand and a leading manufacturer of performance luxury apparel, have worked with some of the world’s best. This season,…
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Beyoncé class curation to help uplift and inspire those on their fitness journeys
GRAMMY Award-winning global entertainer and entrepreneur, Beyoncé, and Peloton, the world’s leading interactive fitness platform, announced a broad, multi-year partnership. This special content is accessible on the Peloton App. In the coming months, Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on…
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Aston Martin hopes £1.3bn investment will revive its fortunes
Luxury carmaker to expand partnership with Mercedes and could mean fully electric models by 2026
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Coach Partners with Voting Rights Nonprofit Led by LeBron James and Maverick Carter
The foundation of democracy is the right to vote. Coach Announces Partnership With “More Than A Vote” Coach announces its partnership with More Than A Vote, a new voting rights organization led by LeBron James and a coalition of Black athletes and entertainers aimed at combating voter suppression and misinformation that disproportionately disenfranchises…