Tag: Luxury Brands
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5 Effective Digital Marketing Strategies for Luxury Brands
More consumers are forgoing the traditional brick-and-mortar experience for the convenience and increased options that come with shopping online. This means every brand needs to maximize its presence online with effective digital marketing strategies. In particular, luxury brands need individualized yet data-driven strategies to keep themselves at the front of the pack. To stay ahead…
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The rebranded Lanvin Group is building the most influential global luxury group rooted in China
The new brand identity accords Lanvin Group, the most influential global luxury group rooted in China, a fresh look. Lanvin Group, the global luxury fashion group, unveiled its new brand identity following the change of its name from Fosun Fashion Group. The adoption of the globally recognizable Lanvin brand as its new name represents a…
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Fur-Free Friday 2021: killing animals for their fur has no place in modern society
Last Chance for Animals Holds 35th Annual Fur-Free Friday Protest in Beverly Hills. Fur-Free Friday was founded in 1986. The demonstration—held on one of the busiest shopping days of the year—aims to educate the public about the animal cruelty on fur farms, speak out against the furriers and luxury brands that sell fur, and…
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Moncler understood the concept of a successful collaboration very early on compared to most other luxury brands
The Selfridges Corner Shop: Moncler House of Genius has a history of harnessing creativity and experimentation. The Corner Shop at Selfridges London is a global exclusive hub of future-facing ideas, innovative and earth-conscious product, and inspiring creative collaborations curated by Highsnobiety’s David Fischer. Since 2018, the Italian brand Moncler has built on its Alpine…
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The luxury industry has come roaring back, experiencing a V-shaped recovery this year. Report
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After a sharp contraction in 2020, the personal luxury goods market grew by 29% at current exchange rates to hit EUR 283 billion, increasing the size of the market by 1% versus 2019 levels. For the future, Bain & Company estimates that the personal luxury goods market could reach EUR 360-380 billion by 2025 with…
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Fashion is coming to the home collections. Six luxury brands making it happen
Six Home Collections by Designer Fashion Brands: Etro, Missoni, Versace, Louis Vuitton x Fornasetti, Emilia Wickstead. Louis Vuitton x Fornasetti capsule collection The Louis Vuitton-Fornasetti collaboration is a unique voyage crossing borders between experimentation and tradition. Fornasetti’s visionary depiction of the world meets the effective blend of Louis Vuitton’s forward-looking creativity and craft.…