Justin Bieber named “Elizabeth Taylor Fragrance Celebrity of the Year”

At the upcoming annually Fifi Awards, the 2012 Elizabeth Taylor Fragrance Celebrity of the Year Award will go to Justin Bieber and his “Someday” fragrance that made $3 million in just three weeks at US department store Macy’s. The “Elizabeth Taylor Fragrance Celebrity of the Year Award” honors a celebrity who has embraced and promoted … Read more

FiFi Awards top ten finalists

Fragrances of the year and media campaign of the year: FiFi Awards top ten finalists In May, The US Fragrance Foundation organizes the annual “FiFi” Awards Ceremonies. The American “FiFi” Award was conceived in 1973 by then President, Annette Green, to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European … Read more