De Beers Group announces an industry-leading auction platform. The new auction platform will allow customers to buy from De Beers online with greater ease and unprecedented levels of product data with greater transparency. The new platform provides customers with an improved bidding experience through a range of enhancements to functionality and to … Read more
This new brand from De Beers will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now. A new De Beers project aims to seriously affect the competition by offering … Read more
Global Diamond Demand Reaches Record Levels. Global demand for diamond jewellery reached a record high of US$79 billion in 2013 according to the inaugural Diamond Insight Report, published this week by The De Beers Group of Companies. Demand is expected to continue to grow over the long-term, driven by the ongoing economic recovery in the … Read more