Sneak Peek: Fenty Beauty by Rihanna. Working with Kendo, the LVMH Group incubator for beauty brands, Rihanna has created her own makeup range, Fenty Beauty.
Rihanna has chosen three prestigious makeup artists – James Kaliardos, Priscilla Ono and Hector Espinal – as international brand ambassadors for her makeup line. The philosophy behind Rihanna’s beauty brand is to create a premium makeup line for all shades of skin with limitless ways to play. Unveiled simultaneously at 1,600 stores in 17 countries, the new line is designed for women of all shades.
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line,” said Rihanna.
The launch of the new makeup brand was accompanied by an ad campaign featuring Rihanna herself, with display ads and a film that features all the different types of women for whom Fenty Beauty was created.
With 91 different products – available exclusively at Sephora and on the beauty retailer’s website – Fenty Beauty offers a vast choice of lightweight products for all skin types and tones: 40 foundation shades, 30 Match Stix skin sticks to contour, correct, conceal or create a shimmer, a blotting powder, plus a range of beauty accessories.
