Moncler x HOKA is ultra-light, extra-rugged, inspired by the Alps and destined for the peaks. Global luxury brand Moncler and performance footwear and apparel brand HOKA, a division of Deckers Brands, have joined forces in their shared expertise of endurance mountain sports to create a limited release of the Mafate Speed 2. This limited … Read more
Porsche gets involved in kitesurfing. In addition to its long-standing sponsorship of tennis and golf, Porsche is to support the further development of kitesurfing. From November, the sports car manufacturer will sponsor the Red Bull King of the Air competition and work with the kitesurfing brand Duotone. With Liam Whaley and Rita Arnaus, Porsche has … Read more
A Game-Changing Innovation in Sports Nutrition. As the way we evaluate performance changes, the understanding of performance enhancement through nutrition will also evolve. Athletes will alter the way they fuel for sport by using real-time data to understand the impact of nutrition on performance. Continuous glucose monitors (CGMs) are being used by elite athletes … Read more
The apparel will take the heat naturally produced by the body and re-emit it back in the form of infrared energy, aiding in the recovery process. Palm Angels x Under Armour Capsule Collection inspired by sportsmen and entertainers alike. Athletes and entertainers share a common need: recovery on the road, from game-to-game or performance-to-performance. … Read more
Wellness and healthy lifestyles undoubtedly represent a dominant contemporary trend influencing all consumer sectors. The awareness and understanding about the importance of a healthy lifestyle continues to increase, together with the interest of consumers to keep in shape and train as the best athletes and celebrities do. At IMM 2019, one of the … Read more
At this year’s CES, Kopin Corporation announced a new generation of SOLOS Wearables Smart Glasses. This new edition builds on the original features for cyclists by expanding the ecosystem beyond cycling to empower performance support for runners. SOLOS also includes the most advanced Pupil display optics, which enable a ‘heads-up’ see-through experience with a larger … Read more