Bugatti is expanding its luxury portfolio with the refined eyewear “Collection One”.
Bugatti is one of the most sought-after luxury car brands in the world. The automotive brand’s portfolio expands in 2023 to eye wear.
Each of the nine-style set comprising of 37 pieces is meticulously crafted from solid 925 sterling silver trim with genuine 18k gold, palladium, carbon fiber or Macassar ebony. And its manufacturing techniques, such as the use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product to boost its wearing resistance – have never been employed before in the eyewear industry.
To establish a design for Collection One that is innovative in every sense, BUGATTI partnered with Larry D. Sands, whose legendary career in the optical fashion space spans over 60 years.