Green Carpet Fashion Awards 2020 innovate with the first digital green carpet in the world

    One of the most powerful storytelling moments of an event, the red carpet, has been completely reinvented for Green Carpet Fashion Awards 2020 with the launch of the first digital green carpet in the world. The fourth edition of the Green Carpet Fashion Awards 2020 this year was held in digital format, transforming … Read more

No catwalk masks for Milan as it looks to brighter post-pandemic future

While showgoers diligently wore face coverings, the mood was upbeat and full of Italian pride

Copenhagen Fashion Week Spring Summer 2021: Helena Christensen elevates mouth nose mask to a piece of iconic design

    Helena Christensen makes a stand on the importance of wearing face coverings. At Copenhagen Fashion Week SS21, Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic. During the four day event from 9-12 August, Christensen was photographed against some of Copenhagen’s … Read more

What Will Happen to the Luxury Goods Industry After the Pandemic?

    We’ve all heard stories about the Coronavirus pandemic, many of us may have even experienced this horrible virus, but you may not realize that luxury retail brands around the world are doing their part to help in the fight against it. LVMH has started producing hand sanitizer, Chanel’s factories are making face masks, … Read more

‘The fashion show is over’: what I have learned from 20 years of catwalks

As catwalks go digital for who-knows-how-long, our fashion critic looks back on two decades of attending fashion weeks