New luxury cars on our radar: a racing beast, a sportier Bentayga, and new Morgan’s four-wheeled range

    Huracán Super Trofeo EVO2: Lamborghini Squadra Corse presents the new version of the car that will race in the Super Trofeo starting in 2022. Lamborghini Squadra Corse unveiled the Huracán Super Trofeo EVO2, the latest version of racing car that will be used across each of the three continental Lamborghini series, starting in … Read more

LVMH, Prada and Cartier develop the world’s first global luxury blockchain

  Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. The objective of a global luxury blockchain is to provide high-end consumers with a high level of transparency and traceability throughout the lifecycle of a luxury product. LVMH partners … Read more

On the new vanitas-inspired Tambour Carpe Diem, the time can be read on demand

  Watches and Wonders 2021: Louis Vuitton Watch division launches a new watch encouraging people to make the most of every passing day. With this striking, vanitas-inspired timepiece, Louis Vuitton has returned the jacquemart to its original functionality: with the push of a button, the automata reveal the time through a clever interplay of the … Read more

Designed to Excite: The most extreme Pagani Hypercar made exclusively for use on the track

  A laboratory car that incorporates the technology of future Pagani models. The new concept was designed to excite. Limited to just 30 examples and with a base price of EUR 2.6 million + TAX, the new Pagani Huayra R is the pinnacle of Pagani Automobili technological development, packed into just 1,050 kg. The profound … Read more

Classic Car Anniversaries: Lamborghini Countach LP500 and Maserati Bora turn 50

    Exactly 50 years ago at the Geneva Motor Show, the undisputed star of the event was introduced: the Lamborghini Countach LP500 in yellow. At ten o’clock in the morning in the exhibition space of Carrozzeria Bertone, this prototype made its first public appearance. Its unveil was so successful that the company raced against … Read more

Aston Martin is pairing supercars with a new range of high-end Swiss watches

    In the relentless pursuit of speed, time is the overriding concern. Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition … Read more