The biggest luxury group is betting on livestreaming shopping

    New shoppable livestreams capability empowers luxury retailers to grow audience while retaining ownership of the high-end customer journey. Bambuser Signs Master Agreement with LVMH Following Initial Pilot Activations and LVMH Innovation Award. Bambuser, a software company specializing in interactive live video streaming, announced it has entered into a long-term master agreement with LVMH … Read more

Italy’s luxury brand Etro partners with the largest global consumer-focused private equity firm

  Etro Announces Strategic Partnership with L Catterton Europe.  Etro, the global luxury fashion house, has entered into a binding agreement to partner with L Catterton, the largest global consumer-focused private equity firm. Under the terms of the agreement, L Catterton Europe will acquire a majority stake in the Company, while the Etro family will … Read more

Tech enabled non-tech luxury brands to achieve significant growth in most valuable brands rankings

  This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more

Effect of Covid-19 on Luxury Brands

  Just like pretty much everything, sales of luxury goods were also affected by Covid-19. However, due to the recent news (Lifting of restrictions, vaccines, etc), an almost 29 percent increase has been noticed in the sales of luxury goods. Especially in luxury handbags. As reported by Bain & Company, who happened to be a … Read more

Google Cloud to provide LVMH’s luxury brands new AI technologies

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation. LVMH, the biggest luxury group in the world,  and Google Cloud announced a strategic partnership to develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster … Read more

Anya Hindmarch unveiled a new type of retail: If retail is to exist in a digital world, there needs to be a reason to visit

The culmination of 2 years of work and the realisation of founder Anya Hindmarch‘s long held dream, The Village is a collection of five neighbouring Anya Hindmarch stores located just off Cadogan’s Sloane Street in London. On Pont Street in London a little village of stores opened to house all the ideas the brand collected … Read more