Luxury Adrift. Hardly. Why the Star Princess is the Most Fashionable Zip Code on the Ocean

The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses … Read more

The Winners for the 2025 Fragrance Foundation Awards: A Starry Night for Fragrance, with a Whiff of Familiarity

The American fragrance world gathered under the golden glow of the David H. Koch Theater at Lincoln Center for what has become its most anticipated ritual: the 2025 Fragrance Foundation Awards. The air shimmered with elegance, ambition, and a bespoke scent—”Lincoln in June”—designed exclusively for the evening by none other than Lifetime Achievement honoree Daniela … Read more

From Page to Parfum: Assouline’s Library Gets Scented and Styled

Let’s be honest—Assouline has never been just about books. They’ve been about book moments. Those oversized tomes, immaculately printed and spine-tinglingly tactile, were always meant to do more than inform—they were meant to inhabit. Your coffee table. Your private jet. Your impossibly chic Parisian study. Now, Assouline is doubling down on that fantasy, launching The … Read more

YSL Beauty’s Art of Flowers at Macy’s: A Daring Bloom, But a Familiar Bouquet

In a city where boldness blooms on every corner, Yves Saint Laurent Beauty has chosen a fitting stage to unveil its latest expression of audacity: The Art of Flowers, a lavish, multi-sensorial takeover of the 50th Annual Macy’s Flower Show® at Herald Square. From April 27 to May 18, visitors are invited to lose themselves … Read more

Lalique Is Proving That Luxury Is No Longer About Static Displays

Lalique, the legendary French crystal house, is once again redefining luxury with the grand unveiling of Maison D’Artiste, its new flagship in New York City. Nestled within the historic Chopard Mansion on the Upper East Side, this five-story haven is more than just a boutique—it’s an immersive journey through the artistic and design universe of … Read more

Louis Vuitton Launching Its First-Ever Beauty Division with Dame Pat McGrath

The gilded gates of luxury are swinging open once again, this time to welcome Louis Vuitton into the realm of high-end makeup. The French fashion powerhouse has announced the launch of its first-ever beauty collection, La Beauté Louis Vuitton, set to debut in Fall 2025. And in a move that feels as inevitable as it … Read more