Seventy-three years of family stewardship have ended in a single transaction. Now, with institutional capital in control and a new creative voice at the helm, the question isn’t whether Missoni can survive — it’s whether it can truly live again. After the Zigzag: Missoni Without the Family The house of Missoni was built on a … Read more
In the increasingly crowded luxury landscape of 2026, brands are no longer satisfied with simply occupying your dresser or your playlist—they want to colonize your entire sensory apparatus. The latest move comes from Diptyque, the Parisian arbiter of “stealth wealth” fragrances, which has partnered with the digital music tastemakers at COLORSxSTUDIOS and the Mercury Prize-winning … Read more
Every decade, luxury declares itself “at a turning point,” pours another magnum of optimism, and quietly raises prices. But this time, something genuinely structural is happening. From creative-director musical chairs to bankrupt department stores and gold‑priced gold, the industry is being forced to answer a very awkward question: what exactly are we selling for all … Read more
As someone who has chronicled the beauty industry for over two decades, I’ve seen countless “revolutionary” gadgets end up in the graveyard of forgotten bathroom drawers. But the launch of the SWAN Beauty Mirror feels different. It isn’t just a mirror; it’s a high-tech ecosystem that effectively puts a celebrity glam squad and a dermatologist … Read more
In the world of high fashion, a store opening is rarely just about square footage. But when Celine secures the most coveted corner in Milan—the intersection of Via Montenapoleone and Via Sant’Andrea—it’s a signal that the brand isn’t just participating in the luxury market; it’s aiming to lead it. Spanning 600 square meters over two … Read more
The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more