In a world where technology usually looks like cold glass and plastic, Samuelson Furniture has pulled off a disappearing act. Their “Sound by Samuelson” line is a masterclass in stealth engineering, transforming what looks like a classic, high-end armchair into an immersive, private audio cocoon.
Unlike standard gaming chairs that rely on visible, directional speakers, Samuelson’s US-patented technology turns the actual frame of the chair into the speaker. By using Bluetooth 5.0 to connect to your TV, tablet, or phone, the chair sends sound waves through the upholstery and the internal structure. The result is a “sonic hug”—you don’t just hear the audio; you feel it vibrating subtly through the seat and back, creating a full-body experience that stays entirely private.
photo: @Samuelson Furniture “Sound Chair”/ @soundbysamuelson.com/
The Luxury of Silence (for Everyone Else)
The true brilliance of the Sound Chair lies in its social etiquette. Because the sound is contained within the chair’s materials, a person sitting just a few feet away will hear nothing but a faint, muffled hum, even while you are experiencing the booming cinematic score of an action movie. This makes it an essential piece for luxury hospitality lounges and upscale senior living communities, where residents can enjoy their favorite audiobooks or TV shows at high volume without disturbing the peace of common areas.
Forget the Headphones—This New Italian-Inspired Armchair Vibrates the Music Directly Into Your Soul Samuelson, a fourth-generation family business with nearly a century of craftsmanship, ensures that the “tech” never compromises the “textiles.” There are no unsightly wires, no glowing blue buttons, and no “techy” protrusions.
The Victoria: A stately, traditional armchair that looks like it belongs in a private study.
The Muriel: A sleek, modern recliner that challenges the bulky silhouette of traditional motion furniture with a dramatic wingback and hand-contoured wood frame.
The Allure: An architectural lounge chair featuring deep comfort and a high back specifically designed to cradle the head for an optimal acoustic experience.
The “Fine Print”: Customization and Investment
Because each piece is made to order in the United States, these chairs are treated as bespoke furniture rather than consumer electronics. Prices typically range from $3,500 to over $6,500, depending on the model and the choice of premium leathers or fabrics. While they are built to last as long as any traditional heirloom, they are “heavily” built—combining solid hardwood corner blocks with high-performance NVIDIA-level computing power for the audio sync.
A Funny Note on the “Phantom Chauffeur”: The most amusing part of owning a Sound Chair is the “ghostly” effect it has on guests. To the uninitiated, you appear to be sitting in total silence, staring at a screen, while you are actually in the middle of a simulated rock concert. It is the ultimate “introvert’s weapon”—a way to be fully present in the room while being entirely tuned out in high-fidelity luxury.
