In 2026, Burberry isn’t just selling clothes; it’s selling a “return to sanity.” After a few years of trying to convince the world that it was a high-concept Italian leather goods brand, the British giant has remembered its true superpower: making people look chic while they’re being rained on. Under the “Burberry Forward” strategy led … Read more
When the Council of Fashion Designers of America (CFDA) and Ralph Lauren team up, it’s rarely just about the clothes. In 2026, the real luxury is resilience. In a move to shield the “Made in USA” label from global supply chain volatility and rising tariffs, the duo has launched a dual-grant initiative to modernize the … Read more
Just when you thought Alfa Romeo couldn’t get more Italian, they went and built a car inspired by a boat. Unveiled at the 2026 Brussels Motor Show, the Giulia Quadrifoglio Luna Rossa is the first child of a marriage between Alfa and the Luna Rossa Prada Pirelli sailing team. This isn’t just a “sticker and … Read more
In a move that redefines the term “solid choice,” Volcan de mi Tierra has officially traded glass for geology. To celebrate the 250th anniversary of the Hacienda La Gavilana, the Maison has unveiled Colección I: a limited release of 1,774 hand-carved bottles made entirely from Bianco Carrara marble. This isn’t just a bottle; it’s a … Read more
On December 30, 2025, LVMH solidified its grip on the French media landscape by acquiring 100% of Les Éditions Croque Futur. This strategic move folds three heavyweights—the business weekly Challenges and the scientific journals Sciences & Avenir and La Recherche—into LVMH’s investment arm, UFIPAR. While the group frames this as a mission to “secure the … Read more
For most, the name Guerlain evokes images of gold-trimmed perfume bottles and the bustling luxury of the Champs-Élysées. However, just 30 minutes outside of Paris, the Maison is cultivating a very different kind of luxury. Located in Les Mesnuls, near the historic Rambouillet Forest, lies the Vallée de la Millière—a 28-hectare biodiversity reserve that feels … Read more