Category: DRIVE
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Frauscher is starting in a new era: Frauscher 1017 GT
Frauscher 1017 GT – video release There’s a fresh breeze in the air – 1017 GT motor yacht from Frauscher shipyard – a quantum leap for the brand and a consistent advancement of the Frauscher motor yacht fleet. Frauscher 1017 GT, a boat nominated for the European Powerboat of the Year Award 2012, represents a…
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Recycling to an art form? Lexus Fashion Workshop
The Lexus Fashion Workshop with Four Original Designs Made of Recyclable Lexus CT Hybrid Parts Lexus challenged four designers to turn one of the most progressive Lexus hybrid vehicles into fashion pieces, inspiring artists and people to recycle and to see things differently. 2,000 individual parts of a completely dismantled Lexus CT hybrid (a vehicle…
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Record-breaking audience for Dramatic Volvo Ocean Race
Record-breaking audience for Dramatic Volvo Ocean Race Dramatic Volvo Ocean Race watched by more than four billion The unique excitement and drama from the Volvo Ocean Race reached in 2011 a much larger audience around the world. Volvo Ocean Race’s drama-packed opening has captured the attention of a record-breaking audience this year, latest figures show.…
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Bentley Mulsanne Executive Interior Concept
The ultimate mobile Office by Bentley Executive Interior Concept is a new multimedia experience designed for executives inside the luxurious, hand-crafted cabin of the company’s flagship Mulsanne. This ultimate mobile Office by Bentley offers an impressive array of bespoke business, comfort and entertainment features – designed to allow customers to conduct business on the move…
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The death of a brand: Maybach eliminated
Good news for Maybach’s rivals – most notably luxury brands such as Bentley and Rolls-Royce. Maybach, one of the world’s most prestigious luxury brands and a favorite of VIP all aroung the globe, could be shuttered in favor of top-of-the-line Mercedes-Benz models by 2013. The Maybach production will end when the Mercedes-Benz introduces a new…
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World’s most exclusive collector car clubs. See which are the conditions of entry.
Ferrari intends to establish one of the most exclusive collectors car club. Luxury car brand wants to create a community of elite clients, in order to offer opportunities and benefits, including limited edition models without the usual waiting lists. The superclub is open only to persons holding 5 Ferrari’s. The restrictive condition is fulfilled, according…