LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

Chanel Mademoiselle Privé Bouton Perle secret watch pays homage to Coco’s beloved ornamental button

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    In 2020, the Chanel Watchmaking Creation Studio is presenting the Mademoiselle Privé Bouton collection, which pays homage to an essential component of Gabrielle Chanel’s stylistic world: the button. Unveiled during Paris Fashion Week, Chanel‘s Tweed jewelry and watch collection includes 45 designs set with pearls, diamonds, and gemstones. According to Arnaud Chastaingt, director … Read more

Celebration-ready looks for girls and boys: Rachel Zoe x Janie and Jack Exclusive Party Collection

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  The new fashion collaboration for girls and boys is full of everything we love including signature metallic dresses, soft velvet suiting, playful prints, and mother-daughter moments. Jumpstart celebrations in the sparkling items from the Exclusive Party Collection by Janie and Jack x Rachel Zoe. Children’s fashion brand, Janie and Jack, debuts its next iteration … Read more

The Rise of Sustainable Diamond

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  New generations are snubbing mined diamonds and instead opting for more sustainable and eco-friendly options. But what exactly are sustainable diamonds and why have they taken over the jewellery industry? Here, we’ll look at what sustainable diamonds are and the reasons they are quickly rising in popularity. What are sustainable diamonds? Sustainable diamonds are … Read more

The world’s fastest football boot weighs a gravity defying 90 grams

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    The ULTRA SL FG’s upper is constructed of a super-light woven mesh, coated in a thin layer of TPU skin to give added durability and touch on the ball. Sports company Puma has teamed up with electric hypercar maker Rimac Automobili to develop the PUMA ULTRA SL FG, the world’s fastest football boot. … Read more

World of Pure Beauty pop-up:The best total age-defying serum launched on the Chinese Hawaii

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  The Chinese market is fast expanding, and skincare has accounted for 80% of travel retail sales in this market since the beginning of the year. Parfums Christian Dior World of Pure Beauty pop-up reinvents travel retail in Hainan, China. To surmount the unprecedented crisis that hit travel retail with the Covid-19 pandemic, Parfums Christian … Read more

F1 Seventy: Sport’s most thrilling spectacle speeds into the writing arena fusing titanium and carbon fibre

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    Montegrappa’s newest trophy pen celebrates 70 years of Formula 1 – fusing titanium and carbon fibre with high- calibre performance and a passion for extremes. With only 100 examples made in each mode, the Montegrappa F1 Seventy luxury writing instrument is a trophy in its own right. The current 2020 season is once … Read more