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The giant air duct of this electric bike can make it the world’s fastest

 

 

 

White Motorcycle Concepts believes its latest prototype bike, the WMC250EV can target world electric land speed record with revolutionary technology. The giant air duct running right through the center of the bike reduces drag by 70 percent.

@White Motorcycle Concepts WMC250EV

Market-disruptive ideas like this are uncommon, and if successful, have the potential to revolutionise industry.

British engineering company White Motorcycle Concepts unveils new electric motorcycle incorporating revolutionary aerodynamic concept. What started off as some sketches of an idea White Motorcycle Concepts Chief Executive Officer Rob White was pondering, has become an initiative that can potentially change the motorcycle industry.

The challenge of breaking the world record satisfies a tenacity to achieve great things. But more importantly, it’s the perfect way to practically demonstrate that the theory behind this technology works.

White Motorcycle Concepts has unveiled a revolutionary new prototype motorcycle which company founder and Chief Executive Officer Rob White will ride when he attempts to break both the British and world electric land speed records over the next 12 months.

The WMC250EV high-speed demonstrator, White’s brainchild, is more than two years in the making and heralds a new chapter in the evolution of motorcycle technical development. It is the result of a determination to turn an inspired vision for vastly reducing aerodynamic drag into reality, having won support and recognition from all corners of Britain’s fertile motorsport engineering industry.

@White Motorcycle Concepts WMC250EV

The prototype motorcycle, which is capable of speeds exceeding 250mph, features three market-disruptive technologies including WMC’s ultra-low drag system called V-Air. This innovation features a large duct at the centre of the bike which forces air through the vehicle, rather than around it. Incredibly, V-Air reduces the WMC250EV’s aerodynamic resistance by as much as 70% compared to that of the market-leading high performance road bike according to the results of wind-tunnel testing at MIRA.

The duct also increases the axial load on the front of the motorcycle allowing the WMC250EV utilise a D-Drive motor unit that powers the front wheel, which in-turn makes it possible to harness regenerative braking energy – something unachievable with a conventional motorcycle. Finally, the bike carries a unique F-Drive final drive system fitted to boost power and enhance efficiency; a technology that could be retrofitted to improve existing roadgoing bikes.

WMC’s concept has already been granted a UK patent and expects Europe, the USA and Japan to follow suit by the end of August. If adopted by major manufacturers, these British devised technologies have the potential to vastly reduce CO2 emissions across the industry and rapidly accelerate the mass-market de-carbonisation of motorcycles globally. White, who has more than 25 years’ experience of world championship level motorsport, including Formula 1 and Le Mans, initially conceived his idea for V-Air six years ago, but it was exposure to Formula 1 packaging and sports car aerodynamics that gave him the confidence to pursue it seriously.

@White Motorcycle Concepts WMC250EV

Having formed WMC in 2019, White reached into his vast network of contacts gained through his varied and successful career in the sport. Rob Lewis MBE, the owner of Total Sim and a global leader in sports aerodynamics, recognised V-Air’s potential and supported the project through the initial proof of concept. With a base established in Northamptonshire, the global centre of motorsport excellence, WMC began developing the all-carbon fibre WMC250EV High Speed Demonstrator to F1 standards of design specification, component-packaging and technology with the ambition to test its potential to the highest standard.

“If you want to demonstrate to the rest of the world that you’ve just invented a new aerodynamic concept that means you can go faster for a given power, the best thing to do is go as fast you can,” says White. “That’s why we created WMC250EV high-speed demonstrator, the most radical version of this concept, to challenge for the world land speed record. It is electric, as that is the pre-eminent zero emissions power source at the moment, but as the aerodynamic concept provides efficiency benefit, it could just as easily be hydrogen or any other future power source.”

But speed is just the beginning, the concept’s more wide-reaching and important implication is the huge impact it can have on vehicular energy efficiency, which combined with the zero-emission agenda, can lead to a large reduction in CO2 emissions globally.

“The records are all champagne, but are actually the insignificant part of the story,” says White. “While this technology allows you to go faster, it also allows you to go much further for the same amount of energy. This has a direct and tangible benefit on C02 reduction. Market-disruptive ideas like this are uncommon, and if successful, have the potential to revolutionise industry.

@White Motorcycle Concepts WMC250EV

WMC is already working on a real-world application for the innovation and is producing a 300cc three-wheel hybrid scooter – the WMC300FR – that includes V-Air technology and reduces drag by 25%. That equates to 18% improvement in fuel efficiency, from aerodynamic improvements alone and when coupled with a small hybrid system enhances the performance to somewhere near 500cc levels, but with 50% less CO2 emissions.

“What we’ve managed to do is create something for the world market sector where people can use these vehicles in a city where the population is most effected by C02 output and pollution – and we’ve managed to cut C02 by 50% through aerodynamics and hybridisation.”

The land speed record programme meanwhile is fully underway, with shakedowns continuing through the summer and an attempt on the Motorcycle Electric Semi Streamliner British Record planned for later on this year. Then the focus for WMC switches to the world’s largest salt flat, the Salar de Uyuni in Bolivia, where White will attempt to set a new mark for the Electric Semi Streamliner World Record in July 2022.

@White Motorcycle Concepts WMC250EV electric bike concept 2021

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Greatness is earned, not inherited: All-Star Team United in New Greatness Under Pressure

 

@Moët & Chandon/ @Kamp Grizzly

Moët & Chandon champagne house taps Carmelo Anthony, Sue Bird, Jason of Beverly Hills, and Don C. to celebrate the journey to greatness just in time for the 2021 NBA Playoffs.

Each luminary partner was selected for their unique representation of Greatness Under Pressure. Created in partnership with Portland-based independent creative agency, KAMP GRIZZLY, the campaign assets highlight the four luminaries within individual video segments as they tell their stories, with nods to their careers and greatest achievements woven into the set and dialogue.

A wine lover and connoisseur, Anthony represents resilience, determination, and perseverance. Like a fine wine – his storied career transcends multiple generations of NBA talent, and he is still dominating on the court today. As a top-10 all-time NBA scorer, Anthony is driven by his desire to succeed and create a better life for himself, his family, and generations to come, giving back to the community through his many off-court endeavors including the Carmelo Anthony Foundation and the Social Change Fund’s outreach programs and donations. As a board member of the National Basketball Social Justice Coalition, he remains a leading voice in the league and in the larger ongoing fight for social justice today.

“Greatness is earned, not inherited. My hope is that through this campaign, people will realize that it’s our character, our community, and the obstacles we overcome that make us truly great,” says Anthony.

@Moët & Chandon champagne house/ @Kamp Grizzly

Another star of the campaign, WNBA’s all-time assist leader Bird represents dedication to her craft on and off the court, having honed her skills to become the world’s premier point guard, while also advocating for equality across historically underrepresented groups, universal health, and wellness, and expanding opportunities for young women in sports through mentorship programs.

“For me, how you handle the lead-up to a championship is what’s important,” says Bird. “It’s the hard work, discipline and time you put in that define greatness. Of course, with all of this comes taking time to celebrate the milestone moments, no matter how big or small.”

Returning Moët & Chandon partner and designer, Don C., known for his brand, Just Don, has paved his own road to success by staying true to his passion and creativity. He is inspired by the teamwork and greatness exemplified by those around him, especially as exhibited by professional NBA players. A longtime fan of Moët & Chandon and partner from the brand’s 2019 Nectar of the Culture campaign, Don’s ethos reflects the dedication and perseverance that Moët & Chandon highlights within this new campaign.

@Moët & Chandon champagne house

As a loyal partner of the NBA and trusted jeweler to athletes across the globe, Jason captures the true essence of
dedication, craftsmanship and resilience through one piece of art – the championship ring — as the final celebration of a player’s journey to career success. Jason also paved his own road, following his passion and remaining committed in his craft to become one of the most successful celebrity jewelers today.

Founded in 1743, Moët & Chandon has faced its own moments of pressure throughout history to become the No. 1
champagne in the world.

“Each luminary has had a unique career path, and we are elevating their stories knowing that Moët & Chandon, as well as the NBA, have a shared history of rising to greatness in the face of high-pressure moments. In this campaign, we not only highlight the crowning moments, but we celebrate the journey, including all of the obstacles and accomplishments we achieve along the way.” – Anne-Sophie Stock, U.S. Vice President at Moët & Chandon.

2021 NBA playoffs

The 2021 NBA playoffs is a postseason tournament of the National Basketball Association’s 2020–21 season. With the COVID-19 pandemic impacting the NBA for the second consecutive year, the regular season was reduced to 72 games for each team and the start date of the playoffs was moved from its usual time in mid-April to May 22, 2021. It will end with the 2021 NBA Finals in July.

The Los Angeles Lakers were the defending champions, but they lost in the first round to the Phoenix Suns; the 2020 NBA finals runners-up Miami Heat were eliminated in the same round by the Milwaukee Bucks.

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