Pininfarina Has Set Its Sights On The World Of Sports Design

Pininfarina is expanding its sphere of action by bringing its expertise to the world of design – from cars to product to architecture – and its unique design approach, a combination of aesthetics and technology, to the world of sports design. Pininfarina, the iconic design firm known for revolutionizing the automotive industry, has set its … Read more

Exploring the High Seas in the Metaverse: The Ocean Race Sets Sail on a New Virtual Adventure

The Ocean Race launched a metaverse experience pilot last week with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race. The Ocean Race Launches New Metaverse Experience Pilot with Virtual Regatta and Accenture. The Ocean Race, in collaboration with Virtual Regatta and Accenture, has introduced … Read more

Rimowa Scores Big with New Football Projects and Unveils the Ultimate Violin Case

Founded in Cologne in 1898, RIMOWA is a global benchmark in premium luggage, synonymous with expert German craftsmanship. The Maison’s new partnership with Deutscher Fußball-Bund (DFB), the German Football Association, continues this ongoing celebration of its remarkable heritage. RIMOWA luggage will equip DFB’s women’s, men’s and U21 national teams for the years to come. RIMOWA, … Read more

Alfa Romeo F1 Team KICK driver, Valtteri Bottas Is Expressing Himself Through Two New Special Helmets

Alfa Romeo F1 Team KICK driver, Valtteri Bottas, will auction off his own special-edition, race-worn 2023 Australian Grand Prix helmet to raise funds for Save the Children, the team’s official charity partner. Known for displaying unique helmet designs on track, the Finn teamed up with contemporary Aboriginal artist, Ricky Kildea, to realize two one-off helmets … Read more

2023 BMW Golf Cup Won in Premiere by Team China

Mauritius Hosted Its First BMW Golf Cup. Team China Wins First BMW Golf Cup World Final in Mauritius. The history of the BMW Golf Cup – and with it the BMW Group’s involvement in the game of golf – dates back to 1982. The first World Final of the tournament series for amateurs was played … Read more

Build Me A Beast: Royal Huisman’s Six-Deck Sportfish Superyacht Is The World’s Largest And The Most Luxurious

Royal Huisman Project 406 – a magnificent 52m / 171ft six-deck, true sportfish superyacht, is set to become the world’s largest. Here is a unique vessel that effortlessly blends the ultimate sports fishing experience with genuine superyacht scale, comfort and refinement. Where else in superyachting might you find a sky lounge that offers the extraordinary … Read more