Six must dos for successful luxury goods marketing
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
Business
Gain a better understanding of the luxury market. Find out the latest news from the luxury business sectors – openings, launches, financial situations, buyings.
Sweet in the middle: map reveals Americans’ art tastes, state by state
A new map made by eBay shows the most searched-for artists by its US customers – and it seems that in the midwest, all Americans want for Christmas is the corny, cosy art of Terry Redlin
Gérard Depardieu launches luxury watch in Russia amid economic turmoil
French actor and Russian citizen says luxury depends on ‘spiritual strength’, not rouble, at launch for £10,000 watch called ‘Proud to Be Russian’
Beverly Hills’ Most Expensive House sold to Swedish Billionaire and Game Developer
A Beverly Hills mansion that has been widely publicized with much celebrity and international buyer interest, triggering a bidding war, has been sold to Swedish billionaire Markus Persson for $70 million. This is the highest price ever paid for a home in Beverly Hills and it closed in a lightning-fast six days. Persson’s purchase included … Read more
Glamglow, the ultimate in innovative facial masks, acquired by Estée Lauder
Estee Lauder‘s stellar year continues with a new upmarket aquisition. The Estée Lauder Companies announced that it has signed an agreement to acquire the Hollywood skin care brand focused on fast-acting treatment masks designed to deliver stunning, camera-ready results. Terms of the deal were not disclosed. The acquisition is expected to close in January 2015. … Read more
How New York’s department stores are fighting back against e-commerce
As classic retailers up the ante and new arrivals come to Manhattan’s famous shopping areas , what does the superstore of the future look like?